Warren James—the brand development/merchandising firm that’s worked with digital creators like Hasan Piker, LilyPichu, and Deestroying—is getting into food and beverage.
Its new division is spearheaded by recent hire Emily Buckley, who spent five years as director of business development for artisanal pasta brand La Pasta and, most recently, was VP of brand and product portfolio for meal kit company Freshly.
As Warren James’ general manager of food & bev, she’ll be “building the unit from the ground up,” the firm said in a press release, including “hiring a team to work closely with, and overseeing the incubation of brands and development of products which resonate best with followers of creators Warren James works alongside.”
She’ll also manage the division’s strategic planning, brand-building, creative development, logistics and fulfillment, web development, customer support, and overall performance, brand marketing, and business development.
“I am beyond thrilled...
Its new division is spearheaded by recent hire Emily Buckley, who spent five years as director of business development for artisanal pasta brand La Pasta and, most recently, was VP of brand and product portfolio for meal kit company Freshly.
As Warren James’ general manager of food & bev, she’ll be “building the unit from the ground up,” the firm said in a press release, including “hiring a team to work closely with, and overseeing the incubation of brands and development of products which resonate best with followers of creators Warren James works alongside.”
She’ll also manage the division’s strategic planning, brand-building, creative development, logistics and fulfillment, web development, customer support, and overall performance, brand marketing, and business development.
“I am beyond thrilled...
- 2/23/2023
- by James Hale
- Tubefilter.com
The hosts of the podcast Cold Ones are selling sweatshirts alongside vlog quintet The Boys, and the catchphrase writes itself.
The ‘Cold Ones with The Boys‘ hoodies were born out of a pact between the two groups and Warren James. The merchandising firm, which announced a 6 million Series A round a month ago, partners with influential creators to deliver unique e-commerce brands. Its latest product features a loud color scheme to match the rambunctious identity shared by the two channels.
Cold Ones is hosted by Anything4Views and maxmoefoe. The two Australian creators — also known for collaborations with iDubbbz — started their series as a podcast, but it has since evolved to include some vlog-style content. Cold Ones puts an intoxicating spin on a different YouTube show with a temperature-based name. Instead of using wings to turn up the heat, the Cold Ones hosts get increasingly drunker as their videos go on.
The ‘Cold Ones with The Boys‘ hoodies were born out of a pact between the two groups and Warren James. The merchandising firm, which announced a 6 million Series A round a month ago, partners with influential creators to deliver unique e-commerce brands. Its latest product features a loud color scheme to match the rambunctious identity shared by the two channels.
Cold Ones is hosted by Anything4Views and maxmoefoe. The two Australian creators — also known for collaborations with iDubbbz — started their series as a podcast, but it has since evolved to include some vlog-style content. Cold Ones puts an intoxicating spin on a different YouTube show with a temperature-based name. Instead of using wings to turn up the heat, the Cold Ones hosts get increasingly drunker as their videos go on.
- 10/3/2022
- by Sam Gutelle
- Tubefilter.com
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