Exclusive: BET has acquired the short Why Not?, exec produced by Los Angeles Laker Russell Westbrook. The film showcasing the culture of L.A.’s Crenshaw neighborhood will kick off the network’s new digital edition of its Black Film Friday series, celebrating Black artistry—debuting on BET Digital on February 4.
Why Not? aims to expose youth in marginalized communities to the ever-growing technology space through the story of a top high school basketball player that finds another way to impact his community when basketball is taken away from him. Westbrook developed it through his production company Zero World Media, in partnership with The Incubation Lab and filmmaker Jordan Brand, to elevate storytellers from the Black community, including co-writer-director Tevin Tavares and co-writer Lance Holloway.
The short is one of two recent projects exec produced by Westbrook, the other being the History Channel documentary Tulsa Burning: The 1921 Race Massacre.
“A...
Why Not? aims to expose youth in marginalized communities to the ever-growing technology space through the story of a top high school basketball player that finds another way to impact his community when basketball is taken away from him. Westbrook developed it through his production company Zero World Media, in partnership with The Incubation Lab and filmmaker Jordan Brand, to elevate storytellers from the Black community, including co-writer-director Tevin Tavares and co-writer Lance Holloway.
The short is one of two recent projects exec produced by Westbrook, the other being the History Channel documentary Tulsa Burning: The 1921 Race Massacre.
“A...
- 2/2/2022
- by Matt Grobar
- Deadline Film + TV
NBA all-star Russell Westbrook has teamed with Sony’s Incubation Lab to produce the basketball-themed short film “Why Not?”
The basketball star and the Incubation Lab also partnered with Jordan Brand for the project, with the purpose to elevate storytellers in the Black community, including the short’s co-writer and director Tevin Tavares and writer Lance Cameron Holloway.
According to a description of the project, “Why Not?” showcases the culture of Los Angeles’ Crenshaw neighborhood and aims to expose youth in marginalized communities to the ever-growing technology space.
The short focuses on a top high school basketball player who finds another way to impact his community when the sport is taken away from him: he teams up with a misunderstood neighborhood teen tech wizard.
“A lot of the youth in Black and Brown communities look at the tech space as an almost impossible field to exist within,” Westbrook says of the project.
The basketball star and the Incubation Lab also partnered with Jordan Brand for the project, with the purpose to elevate storytellers in the Black community, including the short’s co-writer and director Tevin Tavares and writer Lance Cameron Holloway.
According to a description of the project, “Why Not?” showcases the culture of Los Angeles’ Crenshaw neighborhood and aims to expose youth in marginalized communities to the ever-growing technology space.
The short focuses on a top high school basketball player who finds another way to impact his community when the sport is taken away from him: he teams up with a misunderstood neighborhood teen tech wizard.
“A lot of the youth in Black and Brown communities look at the tech space as an almost impossible field to exist within,” Westbrook says of the project.
- 6/10/2021
- by Angelique Jackson
- Variety Film + TV
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