Los Angeles — B doesn't just stand for broadcasting at ABC.
The network uses the letter as an abbreviation for "bitch" in the title of its new Wednesday night sitcom "Don't Trust the B---- in Apt. 23." ABC's prime-time soap "Gcb" is based on the book "Good Christian Bitches," although it says the B actually stands for "belles."
Both shows, which are about women and aimed at female audiences, may have started out with the complete B-word in their titles, but the network abbreviated it before introducing the shows to advertisers.
Paul Lee, president of the ABC Entertainment Group, said in January that "on broadcast television, as it turns out, that isn't a word you want to use in the title."
Broadcast standards allow the word on TV, and its use has tripled in the last decade, but these are the first American shows to tease with B's in their titles.
Is it just coincidence?...
The network uses the letter as an abbreviation for "bitch" in the title of its new Wednesday night sitcom "Don't Trust the B---- in Apt. 23." ABC's prime-time soap "Gcb" is based on the book "Good Christian Bitches," although it says the B actually stands for "belles."
Both shows, which are about women and aimed at female audiences, may have started out with the complete B-word in their titles, but the network abbreviated it before introducing the shows to advertisers.
Paul Lee, president of the ABC Entertainment Group, said in January that "on broadcast television, as it turns out, that isn't a word you want to use in the title."
Broadcast standards allow the word on TV, and its use has tripled in the last decade, but these are the first American shows to tease with B's in their titles.
Is it just coincidence?...
- 4/11/2012
- by AP
- Huffington Post
Los Angeles — B doesn't just stand for broadcasting at ABC.
The network uses the letter as an abbreviation for "bitch" in the title of its new Wednesday night sitcom "Don't Trust the B---- in Apt. 23." ABC's prime-time soap "Gcb" is based on the book "Good Christian Bitches," although it says the B actually stands for "belles."
Both shows, which are about women and aimed at female audiences, may have started out with the complete B-word in their titles, but the network abbreviated it before introducing the shows to advertisers.
Paul Lee, president of the ABC Entertainment Group, said in January that "on broadcast television, as it turns out, that isn't a word you want to use in the title."
Broadcast standards allow the word on TV, and its use has tripled in the last decade, but these are the first American shows to tease with B's in their titles.
Is it just coincidence?...
The network uses the letter as an abbreviation for "bitch" in the title of its new Wednesday night sitcom "Don't Trust the B---- in Apt. 23." ABC's prime-time soap "Gcb" is based on the book "Good Christian Bitches," although it says the B actually stands for "belles."
Both shows, which are about women and aimed at female audiences, may have started out with the complete B-word in their titles, but the network abbreviated it before introducing the shows to advertisers.
Paul Lee, president of the ABC Entertainment Group, said in January that "on broadcast television, as it turns out, that isn't a word you want to use in the title."
Broadcast standards allow the word on TV, and its use has tripled in the last decade, but these are the first American shows to tease with B's in their titles.
Is it just coincidence?...
- 4/11/2012
- by AP
- Aol TV.
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