ViacomCBS’ MTV Entertainment has named Jason White, former Global Head of Marketing for Beats by Dr. Dre, as Chief Marketing Officer. He will oversee marketing, creative and social engagement across the Mtve portfolio, reporting to President Chris McCarthy and serving on his leadership team.
White, who joins Mtve from top cannabis provider Curaleaf where he served as CMO, replaces Jacqueline Parkes who exited ViacomCBS at the end of last year. Amy Campbell, who served as interim CMO for the past couple of months, has been promoted to EVP of Marketing from her most recent position as SVP Brand Creative and Production. McCarthy just announced White’s hire and Campbell’s promotion in an internal memo and Georgetown Hoyas alum, who loves to travel and listen to live music. You can read more about him in the attached release.
Additionally, Amy Campbell has been promoted to EVP of Marketing. Since joining as an Executive Producer, Amy has been a vital driver of our brands’ evolution and growth over the last 20 years, and in January effortlessly took the reins as our interim CMO to help us manage through the transition. Anyone who has worked with Amy will attest that she is a creative force, operational wizard and key to making sure we don’t miss a beat. Amy has already been critical in helping Jason get up to speed and will continue to assist in integrating him into our organization as seamlessly as possible by helping with the day to day.
Lastly, I would like to sincerely thank the marketing, creative and social teams for managing through this transition. Special shout out to the leadership team of Justin Russell, Kate Keough, Lauren Epstein, Tyler Hissey, Thomas Berger, Sarah DeFilippis, Deva Newman and Shawn Silverman, alongside Amy Campbell – you all have been our rock of creative leadership and dedication. Thank you and your teams!
Please join me in congratulating Amy and welcoming Jason who officially starts on Monday.
Thank you,
Chris...
White, who joins Mtve from top cannabis provider Curaleaf where he served as CMO, replaces Jacqueline Parkes who exited ViacomCBS at the end of last year. Amy Campbell, who served as interim CMO for the past couple of months, has been promoted to EVP of Marketing from her most recent position as SVP Brand Creative and Production. McCarthy just announced White’s hire and Campbell’s promotion in an internal memo and Georgetown Hoyas alum, who loves to travel and listen to live music. You can read more about him in the attached release.
Additionally, Amy Campbell has been promoted to EVP of Marketing. Since joining as an Executive Producer, Amy has been a vital driver of our brands’ evolution and growth over the last 20 years, and in January effortlessly took the reins as our interim CMO to help us manage through the transition. Anyone who has worked with Amy will attest that she is a creative force, operational wizard and key to making sure we don’t miss a beat. Amy has already been critical in helping Jason get up to speed and will continue to assist in integrating him into our organization as seamlessly as possible by helping with the day to day.
Lastly, I would like to sincerely thank the marketing, creative and social teams for managing through this transition. Special shout out to the leadership team of Justin Russell, Kate Keough, Lauren Epstein, Tyler Hissey, Thomas Berger, Sarah DeFilippis, Deva Newman and Shawn Silverman, alongside Amy Campbell – you all have been our rock of creative leadership and dedication. Thank you and your teams!
Please join me in congratulating Amy and welcoming Jason who officially starts on Monday.
Thank you,
Chris...
- 4/7/2021
- by Nellie Andreeva
- Deadline Film + TV
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