YouTube is doubling down on its multiformat strategy through several additions to Shorts. The short-form destination’s new features include a take on TikTok’s Stitches called Collabs, and more changes are coming: YouTube is testing a “mobile-first vertical live experience” that will bring more streaming content to Shorts.
In a blog post, YouTube Shorts Senior Director of Product Management for Creation & Community Sarah Ali described the incoming live format as a way for streamers to get more visibility on the Shorts feed. “Creators can go live in just a few taps – just make sure it’s vertical orientation! – and features like Super Chat, Super Stickers, and channel memberships will be available, too,” Ali wrote. “This is also a great opportunity for creators who recently joined our YouTube Partner Program with the new, lower eligibility requirements to unlock these fan funding features.”
On platforms like TikTok and Instagram, vertical live...
In a blog post, YouTube Shorts Senior Director of Product Management for Creation & Community Sarah Ali described the incoming live format as a way for streamers to get more visibility on the Shorts feed. “Creators can go live in just a few taps – just make sure it’s vertical orientation! – and features like Super Chat, Super Stickers, and channel memberships will be available, too,” Ali wrote. “This is also a great opportunity for creators who recently joined our YouTube Partner Program with the new, lower eligibility requirements to unlock these fan funding features.”
On platforms like TikTok and Instagram, vertical live...
- 8/1/2023
- by Sam Gutelle
- Tubefilter.com
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