Four months ago, we assessed the possible futures of post-quarantine cinema. Premium Video On Demand (PVOD) was on the upswing, after apparently netting Trolls: World Tour a lucrative opening weekend in rental grosses when the studio behind it, Universal, opted to release the animated sequel on streaming services for an elevated rate.
Since then, everything from Disney’s Mulan remake to Bill & Ted Face The Music has employed this release strategy in the U.S., albeit with slightly varying price points (Mulan is going for $29.99 on Disney+).
Also since then, the novel coronavirus has continued to spread across the country. Though overall new case numbers are in decline, cases are up in 11 states as much of the nation remains in some form of lockdown, and many non-essential businesses remain shuttered.
In the last month, however, in a bold move, indoor movie theaters across 70% of the country have reopened, and several...
Since then, everything from Disney’s Mulan remake to Bill & Ted Face The Music has employed this release strategy in the U.S., albeit with slightly varying price points (Mulan is going for $29.99 on Disney+).
Also since then, the novel coronavirus has continued to spread across the country. Though overall new case numbers are in decline, cases are up in 11 states as much of the nation remains in some form of lockdown, and many non-essential businesses remain shuttered.
In the last month, however, in a bold move, indoor movie theaters across 70% of the country have reopened, and several...
- 9/14/2020
- by Alex Kirschenbaum
- Trailers from Hell
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