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Dan Rhodes has come a long way since he appeared on Britain’s Got Talent in 2019. Over the past three years, the 19-year-old magician has broken out on a pair of short-form hubs. He has 10 million followers on TikTok and 16 million subscribers on YouTube Shorts.
Now, Rhodes is striking a deal that will support him as he develops his brand through traditional and new media ventures. He has signed with pocket.watch, the digital studio that turns family-friendly channels into multiplatform franchises.
In a press release, pocket.watch said that Rhodes is the company’s “first major creator whose audience has been built on YouTube Shorts and TikTok.” The five-year-old firm works with some clients who have established dedicated channels for short-form content, but its typical partners are big names on the long-form version of YouTube. Ryan Kaji, Onyx Family, and Toys and Colors are three of the most prominent channels in the pocket.
Now, Rhodes is striking a deal that will support him as he develops his brand through traditional and new media ventures. He has signed with pocket.watch, the digital studio that turns family-friendly channels into multiplatform franchises.
In a press release, pocket.watch said that Rhodes is the company’s “first major creator whose audience has been built on YouTube Shorts and TikTok.” The five-year-old firm works with some clients who have established dedicated channels for short-form content, but its typical partners are big names on the long-form version of YouTube. Ryan Kaji, Onyx Family, and Toys and Colors are three of the most prominent channels in the pocket.
- 10/3/2022
- by Sam Gutelle
- Tubefilter.com
Pocket.watch is continuing its astronomic ascent with the appointment of its first-ever chief marketing officer.
The digital studio, which works with YouTube’s top children’s creators to create multi-faceted entertainment brands, has tapped marketing and tech vet Kerry Tucker to drive its marketing and communications strategy. Tucker will be in charge of both the Pocket.watch brand itself, as well as the full-fledged franchises that it has created for its creators like Ryan ToysReview and HobbyKidsTV -- dubbed Ryan’s World and HobbyKids Adventures, respectively.
In addition to spearheading the promotion of Ryan’s Mystery Playdate, the seven-year-old’s Nickelodeon series, Tucker will work hand in hand with Pocket.watch’s distribution and retail partners, including Nickelodeon, Amazon, Target, and Walmart. (Its creators operate expansive merch operations in countless categories and countries).
Visit Tubefilter for more great stories.
The digital studio, which works with YouTube’s top children’s creators to create multi-faceted entertainment brands, has tapped marketing and tech vet Kerry Tucker to drive its marketing and communications strategy. Tucker will be in charge of both the Pocket.watch brand itself, as well as the full-fledged franchises that it has created for its creators like Ryan ToysReview and HobbyKidsTV -- dubbed Ryan’s World and HobbyKids Adventures, respectively.
In addition to spearheading the promotion of Ryan’s Mystery Playdate, the seven-year-old’s Nickelodeon series, Tucker will work hand in hand with Pocket.watch’s distribution and retail partners, including Nickelodeon, Amazon, Target, and Walmart. (Its creators operate expansive merch operations in countless categories and countries).
Visit Tubefilter for more great stories.
- 6/12/2019
- by Geoff Weiss
- Tubefilter.com
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