Veronica Lazar(II)
- Talent Agent
- Producer
- Manager
Veronica Lazar was born in Rm.Valcea city of Romania, on the Wallachian
border with Transylvania, in 1977. She worked several years in the
luxurious theatrical system of Eastern Europe, in major Romanian
National Theatres (National Theatre of Craiova & National Theatre of
Cluj-Napoca) and with a some of the best international theatre
professionals, such as: the regretted Master Director Vlad Mugur, whose
Apprentice she was for several years; the highly acclaimed
international director Silviu Purcarete; the well-known director Mihai
Maniutiu, who inspired her to chose her English dissertation with
Beckett's Waiting for Godot; the highly acclaimed set & costumes designers Helmuth Sturmer and Lia Mantoc.
Veronica moved to the UK, after giving up on her American dream and a Ph.D. in Chicago, due to September 11th events, but also due to the theatrical landscape becoming unstable in Romania, in the downs of the country joining the E.U. She succeeded in understanding the capitalist showbiz system, worlds apart from the cultural system in the old Cold War countries, and making good use of her artistic and entrepreneurial instincts she founded AVAnti Productions in February 2009, premiering in Leicester Square, West End, London in less then a month. Since then, she co-produced, together with 28 Films Ltd., a first feature length film DORA (2011), where she signed as Producer, Casting Director and Production Manager.
From 2010, Veronica has added a Talent Department to her company's production side and the boutique Talent and Literary Agency has been representing actors and writers very successful since then, being known to represent select Eastern European and International Actors on both sides of the Atlantic. The company has incorporated in 2013 under the name of Avanti Productions & Management Ltd.
Veronica moved to the UK, after giving up on her American dream and a Ph.D. in Chicago, due to September 11th events, but also due to the theatrical landscape becoming unstable in Romania, in the downs of the country joining the E.U. She succeeded in understanding the capitalist showbiz system, worlds apart from the cultural system in the old Cold War countries, and making good use of her artistic and entrepreneurial instincts she founded AVAnti Productions in February 2009, premiering in Leicester Square, West End, London in less then a month. Since then, she co-produced, together with 28 Films Ltd., a first feature length film DORA (2011), where she signed as Producer, Casting Director and Production Manager.
From 2010, Veronica has added a Talent Department to her company's production side and the boutique Talent and Literary Agency has been representing actors and writers very successful since then, being known to represent select Eastern European and International Actors on both sides of the Atlantic. The company has incorporated in 2013 under the name of Avanti Productions & Management Ltd.