Fast food giant KFC has revealed its summer campaign will centre on a partnership with the Madden Brothers. The “Good Times” campaign took six months to create and launched last night with a live performance by the Maddens and Jimmy Barnes.
The campaign will roll out across social media and PR with a Tvc component, and will invite Australians to share what they believe makes life in Australia so good. The culmination of the campaign will be a song recorded by the Maddens – both of whom are members of Good Charlotte – and inspired by the images and quotes shared by the public on the KFC Good Times app.
The song will be performed live for the first time at the KFC branded International Twenty20 cricket match at Anz Stadium on Australia Day and will be available to KFC Facebook fans as an exclusive download before going on sale to the general public.
The campaign will roll out across social media and PR with a Tvc component, and will invite Australians to share what they believe makes life in Australia so good. The culmination of the campaign will be a song recorded by the Maddens – both of whom are members of Good Charlotte – and inspired by the images and quotes shared by the public on the KFC Good Times app.
The song will be performed live for the first time at the KFC branded International Twenty20 cricket match at Anz Stadium on Australia Day and will be available to KFC Facebook fans as an exclusive download before going on sale to the general public.
- 11/28/2012
- by Cathie McGinn
- Encore Magazine
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