Exclusive: By the time the Nexstar Media Group’s long-in-the-works 75 acquisition of the CW finally closed earlier this month, it was the height of pitch season, when broadcast networks buy scripted projects to develop as new series for next season.
On the morning of the August 15 deal announcement, Nexstar toppers said that, under the new ownership, the CW would be going for broader and cheaper programming, including syndicated fare acquisitions, with the goal to make the network profitable by 2025.
Since then, sources tell Deadline that CW brass have reached out to the creative community, including taking agency meetings, to lay out their buying strategy going forward and tell everyone that the network is open for business.
On the original scripted programming side, in addition to the CW’s signature genre shows and teen soaps, which the network intends to keep doing — just not as many — it plans to broaden its...
On the morning of the August 15 deal announcement, Nexstar toppers said that, under the new ownership, the CW would be going for broader and cheaper programming, including syndicated fare acquisitions, with the goal to make the network profitable by 2025.
Since then, sources tell Deadline that CW brass have reached out to the creative community, including taking agency meetings, to lay out their buying strategy going forward and tell everyone that the network is open for business.
On the original scripted programming side, in addition to the CW’s signature genre shows and teen soaps, which the network intends to keep doing — just not as many — it plans to broaden its...
- 8/29/2022
- by Nellie Andreeva
- Deadline Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.