Influencer, an influencer marketing platform co-founded by creator Caspar Lee (who serves as the firm’s chief visionary officer) and his business partner, Ben Jeffries, have onboarded a new executive to serve as creative strategist.
In this new role, ad exec Danny Crutchley will oversee Influencer’s creative team to help conceive campaigns, and work closely with Lee, Jeffries, and Influencer’s client services head Nik Speller, The Drum reports. Most recently, Crutchley oversaw commercial partnerships for Ex.co -- a startup formerly known as Playbuzz that helps publishers add interactive components to their articles, including polls, quizzes, lists, and slideshows. He has previously held similar roles at Native Design and Bauer Media.
“We are so proud of the creative campaigns that the Influencer team has delivered over the past year, and we are excited to bring Danny on board to propel these even further,” Lee and Jeffries told The Drum in a joint statement.
In this new role, ad exec Danny Crutchley will oversee Influencer’s creative team to help conceive campaigns, and work closely with Lee, Jeffries, and Influencer’s client services head Nik Speller, The Drum reports. Most recently, Crutchley oversaw commercial partnerships for Ex.co -- a startup formerly known as Playbuzz that helps publishers add interactive components to their articles, including polls, quizzes, lists, and slideshows. He has previously held similar roles at Native Design and Bauer Media.
“We are so proud of the creative campaigns that the Influencer team has delivered over the past year, and we are excited to bring Danny on board to propel these even further,” Lee and Jeffries told The Drum in a joint statement.
- 1/28/2020
- by Geoff Weiss
- Tubefilter.com
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