Over the past decade, hip-hop artists and packaged food brands have delivered surprise collaborations that range from the surreal to the sublime. Amid all the shameless youth pandering and awkward cultural collisions, some genuine moments of creative magic can emerge.
So it’s a relief that Lil Yachty’s contribution to the music marketing micro-trend, an improbable sing-song duet with ‘70s teen-pop icon Donny Osmond for Chef Boyardee, manages to fall closer to the so-bad-it’s-good end of the spectrum. “Start The Par-dee,” a full-length jingle that debuted as a music video and an original track on streaming outlets Monday (August 20), is a bid to update the canned pasta brand’s jingles of the 1980s for the trap generation.
And it succeeds for letting Yachty and his go-to producer 30 Roc lend their signature melodic flair to the song, layering the hypnotic children’s chorus of the original jingle atop a...
So it’s a relief that Lil Yachty’s contribution to the music marketing micro-trend, an improbable sing-song duet with ‘70s teen-pop icon Donny Osmond for Chef Boyardee, manages to fall closer to the so-bad-it’s-good end of the spectrum. “Start The Par-dee,” a full-length jingle that debuted as a music video and an original track on streaming outlets Monday (August 20), is a bid to update the canned pasta brand’s jingles of the 1980s for the trap generation.
And it succeeds for letting Yachty and his go-to producer 30 Roc lend their signature melodic flair to the song, layering the hypnotic children’s chorus of the original jingle atop a...
- 8/21/2018
- by Andrew Hampp
- Variety Film + TV
Cameron Douglas, VP of home entertainment for Fandango’s video-streaming service, FandangoNow, has been elected chairman of the Entertainment Merchants Association (Ema), a trade group for the home-entertainment industry.
Douglas will serve as Ema chair for a one-year term. In that role, he replaces Jonathan Zepp, Google Play’s head of worldwide movies and TV partnerships. Douglas joined NBCUniversal-owned Fandango in 2016 with its acquisition of M-Go, where he had been VP of content.
Other Ema officers joining Douglas on the board are: vice chair Suyin Lim, senior director, global content acquisition, Sony Interactive Entertainment; secretary Michele Edelman, Evp, marketing and content strategy, Vubiquity; and treasurer Matt Hill, head of vendor management, Amazon Prime Video.
In addition, serving on Ema’s executive committee as at-large members are: Ema past chairmen Bob Geistman, Evp of sales and marketing, Ingram Entertainment; Marty Graham, Svp, comScore; and Bill Kotzman, partner product manager, TV/film,...
Douglas will serve as Ema chair for a one-year term. In that role, he replaces Jonathan Zepp, Google Play’s head of worldwide movies and TV partnerships. Douglas joined NBCUniversal-owned Fandango in 2016 with its acquisition of M-Go, where he had been VP of content.
Other Ema officers joining Douglas on the board are: vice chair Suyin Lim, senior director, global content acquisition, Sony Interactive Entertainment; secretary Michele Edelman, Evp, marketing and content strategy, Vubiquity; and treasurer Matt Hill, head of vendor management, Amazon Prime Video.
In addition, serving on Ema’s executive committee as at-large members are: Ema past chairmen Bob Geistman, Evp of sales and marketing, Ingram Entertainment; Marty Graham, Svp, comScore; and Bill Kotzman, partner product manager, TV/film,...
- 8/6/2018
- by Variety Staff
- Variety Film + TV
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