Lily Sobhani
- Producer
Lily Sobhani has been working in music and live event production for 15
years, and in that time she has produced, promoted, distributed and
messaged countless cause-related and charity concerts, including the
original concerts for Oxfam's Make Trade Fair campaign.
In June of 2005, Sobhani was called upon by the Make Poverty History coalition to execute a concert in Japan for the Live 8 concert series. In a span of 4 weeks, Sobhani accomplished the impossible task of securing the venue, artists, broadcast partners and financing, and developing local messaging, for the event at Makuhari Messe in Japan, on the outskirts of Tokyo. The Japanese Government reacted by adding 2 billion dollars more aid for the poorest countries of the world a few days later.
During that experience Sobhani met Kevin Wall, founder of Live Earth and Exec Producer of Live 8, and when Live Earth was conceived, she was one of the first people he called on. Lily became Worldwide Head of Events, responsible for the delivery of all Live Earth music concerts. In this capacity, Sobhani supervised teams responsible for all facets of production - from staging and lighting design to promotion, finance, broadcast capture and distribution and artist coordination. Live Earth was 9 concerts staged on 7 continents over 24 hours, and broadcast to 2 billion people on July 7th 2007. It became the largest global entertainment event ever held.
Lily Sobhani was then asked to produce the Official FIFA World Cup Kickoff Celebration Concert by Control Room. This event opened the 2010 World Cup tournament on June 10th, and featured live performances from Black Eyed Peas, Shakira, Alicia Keys, John Legend and Juanes, as well as an amazing blend of African artists including Amadou & Mariam, Angelique Kidjo, BLK JKS and Tinariwen.
In June of 2005, Sobhani was called upon by the Make Poverty History coalition to execute a concert in Japan for the Live 8 concert series. In a span of 4 weeks, Sobhani accomplished the impossible task of securing the venue, artists, broadcast partners and financing, and developing local messaging, for the event at Makuhari Messe in Japan, on the outskirts of Tokyo. The Japanese Government reacted by adding 2 billion dollars more aid for the poorest countries of the world a few days later.
During that experience Sobhani met Kevin Wall, founder of Live Earth and Exec Producer of Live 8, and when Live Earth was conceived, she was one of the first people he called on. Lily became Worldwide Head of Events, responsible for the delivery of all Live Earth music concerts. In this capacity, Sobhani supervised teams responsible for all facets of production - from staging and lighting design to promotion, finance, broadcast capture and distribution and artist coordination. Live Earth was 9 concerts staged on 7 continents over 24 hours, and broadcast to 2 billion people on July 7th 2007. It became the largest global entertainment event ever held.
Lily Sobhani was then asked to produce the Official FIFA World Cup Kickoff Celebration Concert by Control Room. This event opened the 2010 World Cup tournament on June 10th, and featured live performances from Black Eyed Peas, Shakira, Alicia Keys, John Legend and Juanes, as well as an amazing blend of African artists including Amadou & Mariam, Angelique Kidjo, BLK JKS and Tinariwen.