Snapchat has seen some success with the content it has shared under its Snapchat Shows banner, and it plans to diversify its programming by the end of the year. Speaking at a festival in Scotland, the app's VP of content Nick Bell said that users will likely see scripted, original content at some point in 2017.
The existing shows distributed by Snapchat are predominantly unscripted, and many of them are linked to content on other platforms. One hit, for example, has been a companion to the NBC competition series The Voice.
In recent months, Snapchat has made clear its intention to offer scripted shows to its users as well. Among other content deals, it inked a $100 million agreement with Time Warner that will result in ten shows, including both comedies and dramas. Variety noted that the content Snapchat will share will not stray too far from its sweet spot in terms of runtime,...
The existing shows distributed by Snapchat are predominantly unscripted, and many of them are linked to content on other platforms. One hit, for example, has been a companion to the NBC competition series The Voice.
In recent months, Snapchat has made clear its intention to offer scripted shows to its users as well. Among other content deals, it inked a $100 million agreement with Time Warner that will result in ten shows, including both comedies and dramas. Variety noted that the content Snapchat will share will not stray too far from its sweet spot in terms of runtime,...
- 8/23/2017
- by Sam Gutelle
- Tubefilter.com
Another week, another tech heavyweight jumping into original scripted content. Snap VP of Content Nick Bell hinted at Snapchat debuting scripted shows by the start of 2018 at the Edinburgh TV Festival in Scotland on Wednesday. “We can expect to see scripted shows on Snapchat before the end of the year,” said Bell. Snap's Nick Bell says "we can expect to see scripted shows on Snapchat before the end of the year" #EdTVFest #TV pic.twitter.com/9wG4JhwSps — Laura Foster (@misslfoster) August 23, 2017 Also Read: Snap Shares Continue to Surge, Jump 7 Percent It wouldn’t be Snap’s maiden voyage with originals — the popular messaging.
- 8/23/2017
- by Sean Burch
- The Wrap
It’s official: Now you can enjoy even more of the things you love about Entertainment Weekly and Essence — right on Snapchat.
Both Time Inc. brands are joining People on the platform to launch channels on Snapchat Discover, and our editors will be serving up all your favorite content, delivered right to the palm of your hands every week. (Yes, the ultimate #squadgoals.)
Essence’s weekly edition will focus on covering everything from entertainment and lifestyle to politics from the perspective of African American women. Entertainment Weekly will be serving up an all-access pass to all things TV, movies and music,...
Both Time Inc. brands are joining People on the platform to launch channels on Snapchat Discover, and our editors will be serving up all your favorite content, delivered right to the palm of your hands every week. (Yes, the ultimate #squadgoals.)
Essence’s weekly edition will focus on covering everything from entertainment and lifestyle to politics from the perspective of African American women. Entertainment Weekly will be serving up an all-access pass to all things TV, movies and music,...
- 2/9/2017
- by Alex Heigl
- PEOPLE.com
Snapchat Reportedly In Talks With TV Networks, Movie Studios To Bring More Premium Video To Discover
Snapchat is reportedly seeking to take its illustrious Discover section -- which features content from a slew of top-tier publishers including CNN, Refinery 29, and Tastemade -- in a slightly different direction. Digiday reports that the company is currently in talks with major television networks and Hollywood movie studios about bringing more premium video programming within Discover.
Snapchat’s vice president of content, Nick Bell, is spearheading the discussions, according to Digiday, as the company seeks to “evolve [Discover] from its roots as a publishing destination...into more of a premium video destination.” It is unknown which networks Snapchat is negotiating with. While current publishers on Snapchat Discover are creating short-form videos as well as articles and images, future programming could include full-fledged original scripted shows.
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Snapchat’s vice president of content, Nick Bell, is spearheading the discussions, according to Digiday, as the company seeks to “evolve [Discover] from its roots as a publishing destination...into more of a premium video destination.” It is unknown which networks Snapchat is negotiating with. While current publishers on Snapchat Discover are creating short-form videos as well as articles and images, future programming could include full-fledged original scripted shows.
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- 7/18/2016
- by Geoff Weiss
- Tubefilter.com
In mid-2015, Snapchat started its own original content division and hired an exec to oversee all programming development. Only a few months later in October, the app, known for deleting messages after a short period of time, shuttered its content division and laid off all that branch’s staff members. Now, however, Snapchat is returning to original content creation, at least for the time being. The ephemeral messaging app (which pulls in four billion video views a day) has launched its own music-centric channel on Snapchat’s Discover platform.
Sponsored exclusively by Spotify, Snapchat’s channel has several new pieces of music-themed content created by an in-house team led by Nick Bell, according to one of AdAge’s sources. The original content first debuted on December 26, 2015, and will run through the start of 2016, with each day focusing on a different genre of music, like hip-hop, electronic dance music (Edm), and R&B.
Sponsored exclusively by Spotify, Snapchat’s channel has several new pieces of music-themed content created by an in-house team led by Nick Bell, according to one of AdAge’s sources. The original content first debuted on December 26, 2015, and will run through the start of 2016, with each day focusing on a different genre of music, like hip-hop, electronic dance music (Edm), and R&B.
- 12/29/2015
- by Bree Brouwer
- Tubefilter.com
Snapchat has hired Sean Mills as their new head of original content. Mills previously served as the president of The Onion, where he helped grow the satirical news source’s readership to almost 10 million people. Mills was also the head of Nerve.com and video startup NowThis, which under his leadership went from 150,000 visitors per month to over 60 million. His responsibility at Snapchat will be to grow the social media company’s ever-expanding slate of original programming. Mills will work out of Snapchat’s New York office, but will report to Nick Bell, who is based in Snapchat’s Venice headquarters,...
- 6/3/2015
- by Joe Otterson
- The Wrap
Snapchat has a new way to bring in some advertising revenue. The app created around the idea of short-lived messaging will now charge advertisers two cents per view of a video ad played between between articles on its Discover branded content distribution platform.
Snapchat’s new ad product, dubbed Two Pennies, will give marketers ten-second time slots for their video ads, and charge the brands two cents when the clips are viewed (which averages out to a $20 Cpm). "It's a really, really simple product," Snapchat’s Nick Bell said, as reported by AdAge. "It's a 10 second ad, two cents per view to reach a really engaged audience."
Despite this simple format, Bell didn’t clarify what Snapchat will consider a “view.” Snapchat may require one of its users to watch the entire ten-second video ad before charging two cents to the applicable marketer, or it could only require an ad be watched for three seconds.
Snapchat’s new ad product, dubbed Two Pennies, will give marketers ten-second time slots for their video ads, and charge the brands two cents when the clips are viewed (which averages out to a $20 Cpm). "It's a really, really simple product," Snapchat’s Nick Bell said, as reported by AdAge. "It's a 10 second ad, two cents per view to reach a really engaged audience."
Despite this simple format, Bell didn’t clarify what Snapchat will consider a “view.” Snapchat may require one of its users to watch the entire ten-second video ad before charging two cents to the applicable marketer, or it could only require an ad be watched for three seconds.
- 5/8/2015
- by Bree Brouwer
- Tubefilter.com
Snapchat doesn’t want to be left on the sidelines while everyone else is making content. The app known for its fleeting, self-terminating picture messages is reportedly working on its own original content plans.
Digiday reports Snapchat will launch its own video and text-based content along with those of its advertising partners on its Discover platform at the end of January. Initially, the seen-it-and-delete-it messaging app developed this ad-supported feature to attract marketers who wanted to post their own branded visual, audio, and textual content. And the tactic apparently worked, as Snapchat secured partners such as CNN, Espn, and Vice.
Now, however, Snapchat seems to want to throw its presence into the mix on Discover. Digiday notes the ephemeral messaging company has hired “a host of journalists, videographers and animators” who will be part of a media division led by Nick Bell, a former senior VP from News Corp. Some...
Digiday reports Snapchat will launch its own video and text-based content along with those of its advertising partners on its Discover platform at the end of January. Initially, the seen-it-and-delete-it messaging app developed this ad-supported feature to attract marketers who wanted to post their own branded visual, audio, and textual content. And the tactic apparently worked, as Snapchat secured partners such as CNN, Espn, and Vice.
Now, however, Snapchat seems to want to throw its presence into the mix on Discover. Digiday notes the ephemeral messaging company has hired “a host of journalists, videographers and animators” who will be part of a media division led by Nick Bell, a former senior VP from News Corp. Some...
- 1/23/2015
- by Bree Brouwer
- Tubefilter.com
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