AwesomenessTV and Hearst Corp. are collaborating on a new channel for YouTube based on Heart’s Seventeen magazine, as well as a multichannel network that will invite teen girls to produce and share their own channels. AwesomenessTV will program the channel and manage the Seventeen McN. The Seventeen YouTube channel will feature original shows, videos and tutorials about fashion, beauty, entertainment, relationships and more. The Seventeen McN will provide a platform for girls to share their own content in a model like that of the AwesomenessTV McN. Also read: Steve Swartz to Head Hearst Corporation Financial terms were not disclosed.
- 10/16/2013
- by Tim Molloy
- The Wrap
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