![Image](https://m.media-amazon.com/images/M/MV5BNGYxZjczZDEtYWVjMy00ODY1LTkzYjAtMmU2YjhiMjU1NzFjXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,0,500,281_.jpg)
“Silos Baking Competition” premiered to record-setting ratings for Magnolia Network Sunday, a turnout Chip and Joanna Gaines apparently saw coming a mile away, as their channel is already in pre-production on another baking competition series, Variety has learned exclusively.
That unannounced baking competition is the first of several in the works at the cable channel, according to one source close to production.
Simulcast across Food Network and Magnolia Network, a joint venture between the Gaineses and Warner Bros. Discovery, the one-hour premiere of “Silos Baking Competition,” which takes place at Chip and Jo’s Waco-based bakery, Silos Baking Co., drew more than 1.5 million viewers Sunday.
For Magnolia specifically, the first episode of “Silos” gave the cable channel, which was launched in January after a rebrand of Discovery’s DIY Network, its highest-rated Sunday in more than two years among women ages 18 and up, thanks to 196 growth in the time period from the DIY days.
That unannounced baking competition is the first of several in the works at the cable channel, according to one source close to production.
Simulcast across Food Network and Magnolia Network, a joint venture between the Gaineses and Warner Bros. Discovery, the one-hour premiere of “Silos Baking Competition,” which takes place at Chip and Jo’s Waco-based bakery, Silos Baking Co., drew more than 1.5 million viewers Sunday.
For Magnolia specifically, the first episode of “Silos” gave the cable channel, which was launched in January after a rebrand of Discovery’s DIY Network, its highest-rated Sunday in more than two years among women ages 18 and up, thanks to 196 growth in the time period from the DIY days.
- 6/15/2022
- by Jennifer Maas
- Variety Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.