Several months after the Hollywood Critics Association rebranded itself as the Hollywood Creative Alliance, the org has also given its signature awards shows a new name. The Hca announced Friday that its various Hca awards will now be known as ‘The Astra Awards.’
That means the Hca Film Awards, Hca TV Awards and Hca Creative Arts Awards will become the Astra Film Awards, Astra TV Awards and the Astra Creative Arts Awards. The name change was approved by the org’s advisory committee on Nov. 17.
“As the Hollywood Creative Alliance expands to include creatives and other industry professionals, we wanted an award name that would be reflective of the newly relaunched organization,” said Hca CEO Scott Menzel in a statement. “The name ‘Astra’ is a perfect award show title evoking celestial brilliance and creative mastery. It encapsulates the collaborative spirit, symbolizing individual stars and elegantly embodies the industry’s aspiration,...
That means the Hca Film Awards, Hca TV Awards and Hca Creative Arts Awards will become the Astra Film Awards, Astra TV Awards and the Astra Creative Arts Awards. The name change was approved by the org’s advisory committee on Nov. 17.
“As the Hollywood Creative Alliance expands to include creatives and other industry professionals, we wanted an award name that would be reflective of the newly relaunched organization,” said Hca CEO Scott Menzel in a statement. “The name ‘Astra’ is a perfect award show title evoking celestial brilliance and creative mastery. It encapsulates the collaborative spirit, symbolizing individual stars and elegantly embodies the industry’s aspiration,...
- 12/1/2023
- by Michael Schneider
- Variety Film + TV
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