Many of the videos on Isabella Ma’s TikTok page feature the same approximate thumbnail: a grinning Ma, with razor-sharp cheekbones, stick-straight black hair, and flawlessly appointed eyebrows, her mouth wide open, poised to take a bite out of a giant stick of butter, as if it were a freshly peeled banana. Sometimes, she’ll be poised over a giant bowl of ground beef, or a baking sheet covered in ribs. But the butter is the star of the show.
“People want to see me eat butter,” she tells Rolling Stone.
“People want to see me eat butter,” she tells Rolling Stone.
- 3/20/2024
- by Ej Dickson
- Rollingstone.com
A few years ago, around the start of the Covid-19 pandemic, there was a perplexing shift in the wellness space. Yoga teachers, holistic healers, crystal sellers — people who had never posted anything remotely political, seemed, all of a sudden, to start posting about the dangers of 5G radiation, surgical masks, blood-drinking pedophiles, and “gender ideology.” And while a few major influencers in the space spoke out against this trend, it seemed as if more and more wellness figures were getting red-pilled by the day.
This was the seed for the creation of Conspirituality,...
This was the seed for the creation of Conspirituality,...
- 6/13/2023
- by Ej Dickson
- Rollingstone.com
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The self-help industrial complex just got a starry new spokesperson in Prophet Ezekiel Profit, the capitalism-driven new alter-ego of Jonah Hill.
The faux-bearded Profit (a clearly disguised Hill) first raised eyebrows in April when made his Hollywood debut at a Lakers game alongside Lisa Rinna, who sported a matching sweatsuit from her spiritual guide’s brand, Meaningful Existence. Today, the lifestyle and wellness label reveals something other another celebrity existential crisis (à la Joaquin Phoenix in his I’m Still Here era) with its official debut and “one simple goal: to spread joy throughout the universe by monetizing happiness.” (The mission also includes destigmatizing mental health through a partnership with BetterHelp, and the company will donate three percent of all sales to nonprofits and initiatives that support therapy resources and mental health services.
The self-help industrial complex just got a starry new spokesperson in Prophet Ezekiel Profit, the capitalism-driven new alter-ego of Jonah Hill.
The faux-bearded Profit (a clearly disguised Hill) first raised eyebrows in April when made his Hollywood debut at a Lakers game alongside Lisa Rinna, who sported a matching sweatsuit from her spiritual guide’s brand, Meaningful Existence. Today, the lifestyle and wellness label reveals something other another celebrity existential crisis (à la Joaquin Phoenix in his I’m Still Here era) with its official debut and “one simple goal: to spread joy throughout the universe by monetizing happiness.” (The mission also includes destigmatizing mental health through a partnership with BetterHelp, and the company will donate three percent of all sales to nonprofits and initiatives that support therapy resources and mental health services.
- 6/6/2023
- by Danielle Directo-Meston
- The Hollywood Reporter - Movie News
Over the past few years, and particularly at the height of the pandemic, beauty and wellness influencers have been pivoting en masse from posting generic skincare and athleisure spon con to actively spreading misinformation and conspiracy theories. One person who may have joined this category is Michelle Phan, the Og YouTube beauty guru with 8.8 million subscribers who posted some concerning Instagram stories over the weekend that seem to highlight her gradual pivot to the spreading misinformation.
After a high-profile hiatus in 2015, Phan returned to YouTube with a splash in 2019, continuing...
After a high-profile hiatus in 2015, Phan returned to YouTube with a splash in 2019, continuing...
- 5/5/2022
- by EJ Dickson
- Rollingstone.com
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