In a bid to drive younger audiences toward watching the Tokyo Games on its streaming platform Peacock, NBCUniversal is counting on a boost from official partnerships with social media companies Snapchat, Twitch and Twitter.
NBC has partnered with Snapchat to create a slate of five original programs, as well as augmented reality lenses, to bring Olympic diehard viewers and casual fans closer to the event. In addition to a reprise of Chasing Gold, a show produced by NBC for Snap that profiles Team USA athletes, Snapchatters will get original programming that includes a daily studio show hosted by Jacques Slade, NBC Olympics Icymi, and another program,...
NBC has partnered with Snapchat to create a slate of five original programs, as well as augmented reality lenses, to bring Olympic diehard viewers and casual fans closer to the event. In addition to a reprise of Chasing Gold, a show produced by NBC for Snap that profiles Team USA athletes, Snapchatters will get original programming that includes a daily studio show hosted by Jacques Slade, NBC Olympics Icymi, and another program,...
- 7/22/2021
- The Hollywood Reporter - Film + TV
A philanthropic organization and a YouTuber have teamed up to highlight the realities of modern-day slavery. Jacques Slade, known for his sneaker videos on YouTube, took a look at a new, socially-conscious shoe as part of the Thomson Reuters Foundation's Unboxing The Truth campaign.
On his channel, Slade often unboxes new products from brands like Nike and Adidas. In a recent video, however, he took a look at a package sent to him by Thomson Reuters. The shoes contained inside it are filled with references to modern-day slavery: Its tongue recognizes the 40 million people who live in bondage today, its $90 price tag reflects the current price of a slave, and its insoles feature pictures of sweatshops.
"They're not asking us to stop buying things or to stop unboxing things," Slade said of Thomson Reuters, "but to pay attention to where we're buying things and who we're buying things from."
Visit Tubefilter for more great stories.
On his channel, Slade often unboxes new products from brands like Nike and Adidas. In a recent video, however, he took a look at a package sent to him by Thomson Reuters. The shoes contained inside it are filled with references to modern-day slavery: Its tongue recognizes the 40 million people who live in bondage today, its $90 price tag reflects the current price of a slave, and its insoles feature pictures of sweatshops.
"They're not asking us to stop buying things or to stop unboxing things," Slade said of Thomson Reuters, "but to pay attention to where we're buying things and who we're buying things from."
Visit Tubefilter for more great stories.
- 5/15/2018
- by Sam Gutelle
- Tubefilter.com
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