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The Samsung TV Plus platform has logged steady growth as a distribution outlet for entertainment and lifestyle content during the past five years. Now, the South Korean electronics giant is putting a bigger spotlight on the potential of its device-based footprint, which encompasses more than 630 million TV sets, smartphones and other devices sold across 24 countries.
Samsung Ads hosted a NewFronts presentation April 30 in Midtown Manhattan that vividly demonstrated how the company has expanded the horizons of the Samsung TV Plus platform that is built into the operating system of the company’s devices. The presentation emphasized that Samsung TV sets and smartphones are now portals to a range of video, audio, gaming and data content that plays a huge role in the lives of consumers.
“We really took our cue from the viewers and from the consumers of really understanding what they want,” Michael Scott, VP and head of ad...
Samsung Ads hosted a NewFronts presentation April 30 in Midtown Manhattan that vividly demonstrated how the company has expanded the horizons of the Samsung TV Plus platform that is built into the operating system of the company’s devices. The presentation emphasized that Samsung TV sets and smartphones are now portals to a range of video, audio, gaming and data content that plays a huge role in the lives of consumers.
“We really took our cue from the viewers and from the consumers of really understanding what they want,” Michael Scott, VP and head of ad...
- 5/1/2024
- by Cynthia Littleton
- Variety Film + TV
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DraftKings is officially entering the free, ad-supported TV (Fast) game with the launch of the DraftKings Network on Samsung TV Plus. Samsung’s platform will be the first to feature the new sports and gambling channel, which will air 24/7 content featuring DraftKings’ army of emerging personalities.
Slowly but surely, DraftKings has amassed some reputable sports personalities to supplement its daily fantasy sports and sportsbooks. Among the familiar faces you’ll see populate the DraftKings Network include those in the “Dan LeBatard Show with Stugotz” universe, Mike Golic Sr. and Jr., Jared Carrabis, Ross Tucker, and more.
“In bringing together some of the most authentic sports and entertainment voices under one umbrella, DraftKings Network is the destination for ‘In on the Action’ sports fans and content they love,” DraftKings VP Stacie McCollum said. “We look forward to reaching fans with our deep roster of independent, credible, and relatable voices that resonate...
Slowly but surely, DraftKings has amassed some reputable sports personalities to supplement its daily fantasy sports and sportsbooks. Among the familiar faces you’ll see populate the DraftKings Network include those in the “Dan LeBatard Show with Stugotz” universe, Mike Golic Sr. and Jr., Jared Carrabis, Ross Tucker, and more.
“In bringing together some of the most authentic sports and entertainment voices under one umbrella, DraftKings Network is the destination for ‘In on the Action’ sports fans and content they love,” DraftKings VP Stacie McCollum said. “We look forward to reaching fans with our deep roster of independent, credible, and relatable voices that resonate...
- 5/10/2023
- by Jeff Kotuby
- The Streamable
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Samsung, the world’s largest maker of connected TVs, is looking to flex more muscle in content distribution through a pact with Sinclair Broadcast Group’s Tennis Channel to carry a new free streaming channel in the U.S.
Dubbed T2, the Sinclair-owned channel will feature an advertising-supported 24/7 live stream of matches from major tournaments that might otherwise never be televised. The channel will be available only in the U.S. and exclusive to the Samsung TV Plus platform for the first 12 months. T2 will be accessible on TVs starting with Samsung’s 2017 models.
Samsung’s move to partner on the T2 exclusive channel launch underscores the consumer electronics giant’s ambitions to ramp up its content distribution biz. Samsung TV Plus is among the next-generation digital distributors embracing the rise of Fast (free ad-supported streaming television) channels like T2 as an alternative to traditional cable TV.
“As we see...
Dubbed T2, the Sinclair-owned channel will feature an advertising-supported 24/7 live stream of matches from major tournaments that might otherwise never be televised. The channel will be available only in the U.S. and exclusive to the Samsung TV Plus platform for the first 12 months. T2 will be accessible on TVs starting with Samsung’s 2017 models.
Samsung’s move to partner on the T2 exclusive channel launch underscores the consumer electronics giant’s ambitions to ramp up its content distribution biz. Samsung TV Plus is among the next-generation digital distributors embracing the rise of Fast (free ad-supported streaming television) channels like T2 as an alternative to traditional cable TV.
“As we see...
- 3/7/2022
- by Cynthia Littleton
- Variety Film + TV
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