There’s a secret to building a hit web series; to writing the perfect story or cultural commentary that people can’t help but share. It’s elusive and the people who accidentally stumble upon it grow fewer with each passing year. Today, the overnight viral sensations (like Shit Girls Say) tend to be intentional and cautiously developed over time (Sgs creator, Graydon Sheppard, built a 54,000 person twitter following before creating a corresponding online series). Still, idiotic, super-cute, and extreme videos keep landing in my Inbox. It may be because we humans have a difficult time turning away from spectacle. But more than that, those videos might possess the elements that web series producer and show runner, Tim Street (VP of Mobile Video at mDialog and creator of French Maid TV) frequently and publicly proclaims to be the key to engaging an audience: Activate two or more emotions at the same time.
- 2/2/2012
- by J. Sibley Law
- Tubefilter.com
After weeks of Nickelback-hating leading up to the Thanksgiving Detroit Lions game, six guys have found a way to make peace between the haters and the music they love to hate. NYC-based pianist Scott Bradlee posted a Motown tribute to the most fervently hated Nickelback song, and the only one most people know, "How You Remind Me." He offered, "Anti-Nickelback in Detroit? Put this on in place of the halftime show!" It may be too late for that, but it's not too late to erase all memory of Nickelback's original song with this version.
The tribute band consists Andrew Baron Roland on vocals, Bradlee on keys, Adam Kubota on bass, Allan Mednard on drums, Steve "The Saxuation" Ujfalussy on tenor sax and Tim Kubart rocking the tambourine.
Watch:...
The tribute band consists Andrew Baron Roland on vocals, Bradlee on keys, Adam Kubota on bass, Allan Mednard on drums, Steve "The Saxuation" Ujfalussy on tenor sax and Tim Kubart rocking the tambourine.
Watch:...
- 11/27/2011
- by Gazelle Emami
- Huffington Post
Molly Templeton (aka YouTuber mememolly) hosted the independent and daily internet and pop culture news program Rocketboom since she first took her place in front of the original web series’ iconic world map and behind its news desk back in July 2009. Now that Templeton has moved onto a gig at My Damn Channel that puts her to work behind the camera instead of in front of it, an obvious question comes to mind: What’s up with Rocketboom? I spoke with the company’s founder/creator/CEO Andrew Baron for the answer. Like her predecessor Joanne Colan, Templeton’s departure from the perennial online video program was planned. Therefore, Baron and his Rocketboom production crew had time to shoot at least a few dozen installments of the series before she left. If you’re wondering why Templeton’s still hosting new daily episodes of the series, that’s why. Rocketboom.
- 8/3/2011
- by Joshua Cohen
- Tubefilter.com
The talents of Taiwan’s most famous animation studio are usually reserved for reenacting top tabloid journalism and memetic news, but Next Media Animation recently lent its uncanny cartoon abilities to one of the longest-lasting web series on the internet. Nma partnered with perennial daily web show Rocketboom for a Casual Friday segment that showcased a candy-colored, cartooned Mememolly explaining how expectant parents can act a little wacky. Rocketboom creator Andrew Baron told me how the relationship came to be: We hunted Nma down because we love their work and thought it would be fun...It’s the start of a new collaboration. The clip that went up on Friday was sort of an experiment for a news story that might typically be mixed in with a regular Rocketboom news day. We'll probably sprinkle them in once a week or run them as full episodes when they can stand alone.
- 4/25/2011
- by Joshua Cohen
- Tubefilter.com
If 4chan is a veritable petri dish of internet meme generation, then sites like Encyclopedia Dramatica and Know Your Meme would become its quasi-scientific journals. Then came capitalism. Know Your Meme, just three years old was acquired for seven figures last month by Ben Huh’s sprawling online empire of memes, I Can Haz Cheeseburger, followed this weekend by the abrupt closing of Ed to launch a cleaner, safe-for-work wiki called OhInternet. It came without notice to the site’s loyal contributors, who found themselves redirected to the new OhInternet site on Friday morning. And it’s likely that the seven-figure exit by Know Your Meme’s Andrew Baron and co. may have been the final straw for a site deemed too offensive—and at times racist—for and serious attention from mainstream suitors. Some praised it as one of the last bastions of uncensored discussion on internet culture, while...
- 4/18/2011
- by Marc Hustvedt
- Tubefilter.com
By now, it’s pretty clear there’s a real business in the hocking of internet culture. And when it comes to the business of documenting—and merchandising—the latest memes bubbling up from the internet’s underbelly and straight into pop culture, I Can Has Cheezburger is at the top of the pile. The company runs dozens of sites like Fail Blog, The Daily What and LOLmart which chronicle even the briefest, most obscure internet phenomena. So when a web series births a spin-off web series—and ultimately a sizable online catalog—dedicated to dissecting the evolution of the now thousands of memes, you can bet Cheezburger took notice. Now today, we have learned from sources familiar with the deal, that Cheezburger Networks has acquired Know Your Meme for a low seven-figure sum. The spin-off web series of Andrew Baron's long-running Rocketboom began with humble ambitions only to...
- 3/28/2011
- by Marc Hustvedt
- Tubefilter.com
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