Imagine if the ad men from the "Mad Men" era were to put down their drinks and make documentaries. That probably wouldn't have happened back in the day, but one longstanding ad giant is giving it a go.
Ogilvy & Mather's entertainment divisions are creating feature-length movies that don't advertise anything. At least not in the traditional Madison Avenue sense.
Their civil rights documentary, "Booker's Place: A Mississippi Story," premiered earlier this year and continues to gain recognition. An "NBC Dateline" segment called "Finding Booker's Place" airing Sunday will revisit the project.
Ogilvy Entertainment's Aisle C Productions produced "Escape Fire: The Fight to Rescue American Healthcare," which premiered at the Sundance Film Festival and will be released in October by Roadside Attractions.
The expanding definition of content has moved Ogilvy and other ad houses into longer-form works that don't push product, creatives say.
"I think that there's a lot of value...
Ogilvy & Mather's entertainment divisions are creating feature-length movies that don't advertise anything. At least not in the traditional Madison Avenue sense.
Their civil rights documentary, "Booker's Place: A Mississippi Story," premiered earlier this year and continues to gain recognition. An "NBC Dateline" segment called "Finding Booker's Place" airing Sunday will revisit the project.
Ogilvy Entertainment's Aisle C Productions produced "Escape Fire: The Fight to Rescue American Healthcare," which premiered at the Sundance Film Festival and will be released in October by Roadside Attractions.
The expanding definition of content has moved Ogilvy and other ad houses into longer-form works that don't push product, creatives say.
"I think that there's a lot of value...
- 7/11/2012
- by Ron Dicker
- Huffington Post
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