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Yash Raj Films’ Ddlj (Dilwale Dulhania Le Jayenge) was one of the first few films in India to release in the theatres in Dolby surround sound. Dhoom:3 was among the first few Hindi films in India to release in the theatres in Dolby Atmos (in 2013). And now Yrf has officially become the first music label in India to bring a new immersive experience to its catalogue of hit music tracks under the album ‘Best of Yrf’ in Dolby Atmos®.
With the unfolding of the official 50-year completion announcement, the golden anniversary year is bound to witness ground-breaking film lineup, partnerships and promotion all through the year.
Mr. Anand Gurnani, Vice President – Digital & New Media, Yash Raj Films Pvt. Ltd. commented, “Yrf has always pushed the frontiers of new emerging technologies by embracing them proactively. Adoption of Dolby Atmos technology for our music tracks was a natural choice, which will fuel...
With the unfolding of the official 50-year completion announcement, the golden anniversary year is bound to witness ground-breaking film lineup, partnerships and promotion all through the year.
Mr. Anand Gurnani, Vice President – Digital & New Media, Yash Raj Films Pvt. Ltd. commented, “Yrf has always pushed the frontiers of new emerging technologies by embracing them proactively. Adoption of Dolby Atmos technology for our music tracks was a natural choice, which will fuel...
- 10/9/2020
- by Stacey Yount
- Bollyspice
It’s official – ‘Nashe Si Chadh Gayi’ from Aditya Chopra’s directorial, Befikre has smashed all the previous YouTube records by becoming the most-viewed Hindi song of all time. The song has dethroned and outpaced some of the popular chartbusters of 2016-2017 to become the #1 Hindi song on YouTube. The song in fact has hit over 235 million hits! Whoa!
On release, ‘Nashe Si Chadh Gayi’ first shattered YouTube’s record for most views for a Hindi movie song in a 24-hour timespan. And within six months of its release, the song has clocked a whopping 235 million views on YouTube, not only becoming one of the fastest Hindi movie videos to surpass the 200 million view mark but also attain the #1 position as the most-viewed Hindi song on the video-sharing platform.
Check it out again!
Currently, Befikre official assets and Ugc videos collectively count north of 1 billion views across YouTube alone.
‘Nashe...
On release, ‘Nashe Si Chadh Gayi’ first shattered YouTube’s record for most views for a Hindi movie song in a 24-hour timespan. And within six months of its release, the song has clocked a whopping 235 million views on YouTube, not only becoming one of the fastest Hindi movie videos to surpass the 200 million view mark but also attain the #1 position as the most-viewed Hindi song on the video-sharing platform.
Check it out again!
Currently, Befikre official assets and Ugc videos collectively count north of 1 billion views across YouTube alone.
‘Nashe...
- 5/6/2017
- by Stacey Yount
- Bollyspice
Yrf’s main YouTube channel (www.youtube.com/yrf) has hit the 2 billion view benchmark, strengthening its standing as one of the leading channels in the film and animation category from India.
Yrf started its channel back in 2006 and has already amassed more than 5 million subscribers and over 3 billion views collectively across its channel network. With over 6000 entertaining videos, Yrf currently boasts of 44 YouTube channels in its network.
“Such an accelerated growth only indicates the potential of the digital medium in promoting Hindi cinema content worldwide. We’re proud of reaching this milestone and will continue our endeavour to entertain audiences globally.” said Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd.
With no further ado, here are Yrf’s YouTube channel highlights. Next stop? Five billion views.
» In the ‘Film & Animation’ category, Yrf’s YouTube channel features at #1 in India and at #9 worldwide.
» In the most-viewed and most-subscribed category,...
Yrf started its channel back in 2006 and has already amassed more than 5 million subscribers and over 3 billion views collectively across its channel network. With over 6000 entertaining videos, Yrf currently boasts of 44 YouTube channels in its network.
“Such an accelerated growth only indicates the potential of the digital medium in promoting Hindi cinema content worldwide. We’re proud of reaching this milestone and will continue our endeavour to entertain audiences globally.” said Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd.
With no further ado, here are Yrf’s YouTube channel highlights. Next stop? Five billion views.
» In the ‘Film & Animation’ category, Yrf’s YouTube channel features at #1 in India and at #9 worldwide.
» In the most-viewed and most-subscribed category,...
- 7/21/2016
- by Press Releases
- Bollyspice
One of India’s top and cutting edge production houses, Yash Raj Film’s philosophy of being ‘first-to-market’ has another proof point. In a move to reach an audience always on the move, Yash Raj Films (@Yrf on Twitter) has teamed up with Twitter India to help reach every Indian film fan with a mobile phone.
@Yrf will send selective Tweets (driven by #YRFBuzz) as SMS to users who subscribe to the service by giving a missed call to 0-75054-75054. This feature works on any phone, any network and is a completely free of charge, for online as well as offline users.
When contacted Anand Gurnani, Vice President – Digital, Yash Raj Films, said “We are on the cusp of widespread growth across mobile, web and social media. This syndicated mobility program will aim to reach mobile-friendly audiences and analyze consumption patterns and trends across web and mobile. Moreover, the...
@Yrf will send selective Tweets (driven by #YRFBuzz) as SMS to users who subscribe to the service by giving a missed call to 0-75054-75054. This feature works on any phone, any network and is a completely free of charge, for online as well as offline users.
When contacted Anand Gurnani, Vice President – Digital, Yash Raj Films, said “We are on the cusp of widespread growth across mobile, web and social media. This syndicated mobility program will aim to reach mobile-friendly audiences and analyze consumption patterns and trends across web and mobile. Moreover, the...
- 5/20/2015
- by Press Releases
- Bollyspice
In a move to cater to international audiences, Yash Raj Films has recently partnered with BSkyB, where the most loved titles produced by Yash Raj Films (Yrf) have been made available on the Sky Store for audiences in UK & Ireland.
From Darr to Kill Dil, about 30 films, have been made live on Sky Store (www.skystore.com) and users can watch these blockbusters digitally directly on demand, by the simple click of a button on their TV remote. The charge simply appears on the monthly bill, making for an easy transactional process. This distribution has been enabled by their partners, FilmKaravan.
The United Kingdom & Ireland have been one of the top 5 preferred territories worldwide for the banner with almost 1.5M Bollywood fans constantly seeking to watch blockbuster titles. Speaking on this new partnership, Mr. Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd. said , ”Consumers today want to watch...
From Darr to Kill Dil, about 30 films, have been made live on Sky Store (www.skystore.com) and users can watch these blockbusters digitally directly on demand, by the simple click of a button on their TV remote. The charge simply appears on the monthly bill, making for an easy transactional process. This distribution has been enabled by their partners, FilmKaravan.
The United Kingdom & Ireland have been one of the top 5 preferred territories worldwide for the banner with almost 1.5M Bollywood fans constantly seeking to watch blockbuster titles. Speaking on this new partnership, Mr. Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd. said , ”Consumers today want to watch...
- 4/24/2015
- by Press Releases
- Bollyspice
Content marketing is rare. Movie marketing as we know it has evolved. A new wave of digital initiatives, cross-promotion and content collaborations is on the rise. Movie marketers have been on the lookout for meaningful associations that help them garner eyeballs beyond the frontier.
In a recent initiative by Yash Raj Films, they released a digital video in association with one of the leading YouTube Creators in the comedy vertical – East India Comedy.
Video:
//www.youtube.com/watch?v=Mr1M6eWxu1A
It’s an uncommon noir-mystery-comedy sketch featuring Sushant Singh Rajput and Anand Tiwari, released ahead of its upcoming film – Detective Byomkesh Bakshy!.
Stories help connect. Video collaboration works, especially so when you cross-promote channels that attract similar demographics.
When contacted, Anand Gurnani, VP – Digital, Yash Raj Films said, “An edgy and sharp film like Detective Byomkesh Bakshy! needs peripheral marketing that is equally sharp-witted and intriguing. With our YouTube Collaboration,...
In a recent initiative by Yash Raj Films, they released a digital video in association with one of the leading YouTube Creators in the comedy vertical – East India Comedy.
Video:
//www.youtube.com/watch?v=Mr1M6eWxu1A
It’s an uncommon noir-mystery-comedy sketch featuring Sushant Singh Rajput and Anand Tiwari, released ahead of its upcoming film – Detective Byomkesh Bakshy!.
Stories help connect. Video collaboration works, especially so when you cross-promote channels that attract similar demographics.
When contacted, Anand Gurnani, VP – Digital, Yash Raj Films said, “An edgy and sharp film like Detective Byomkesh Bakshy! needs peripheral marketing that is equally sharp-witted and intriguing. With our YouTube Collaboration,...
- 3/27/2015
- by Press Releases
- Bollyspice
In a bid to keep pace with the ever changing technology and the growing needs of their viewers, Yash Raj Films has come up with a novel idea to give the audiences an extra dose of entertainment by enabling them to watch their favourite Yrf movies on Facebook.
From “Darr” to “Gunday”, about 30 films produced under the banner, have been made live on Yrf’s official Facebook page (www.facebook.com/yrf) and users can watch these blockbusters directly on the social networking site, on a transactional basis. This feature has been enabled, in association with FilmKaravan.
Yrf’s Facebook page has a collective strong fan base of more than 45 million users, and the banner is empowering the users to watch the films through their Facebook accounts and the audiences can also post their comments on the movie, and share it with their friends.
But that’s not all! From...
From “Darr” to “Gunday”, about 30 films produced under the banner, have been made live on Yrf’s official Facebook page (www.facebook.com/yrf) and users can watch these blockbusters directly on the social networking site, on a transactional basis. This feature has been enabled, in association with FilmKaravan.
Yrf’s Facebook page has a collective strong fan base of more than 45 million users, and the banner is empowering the users to watch the films through their Facebook accounts and the audiences can also post their comments on the movie, and share it with their friends.
But that’s not all! From...
- 11/11/2014
- by Press Releases
- Bollyspice
After giving several blockbusters and breaking many box-office records, Yash Raj Films has now crossed yet another milestone. The official YouTube channel of the banner (www.YouTube.com/Yrf) has now crossed over one billion views. The channel is currently home to 4,000 plus videos.
Going by the official statistics, Yrf YouTube Channel ranks 1st in India, in the Film & Animation Category for most number of channel video views and channel subscribers.
Speaking on the feat, Anand Gurnani, Vice President (Digital), “YouTube is a dynamic platform and requires immense perseverance and data analysis to ensure we reach the right audience mix. We place a lot of focus on YouTube trends, video optimization through tags, meta-data and annotations that go a long way in building the channel. YouTube has been one of the key channels of content dissemination for movie marketing and will continue to be for time to come.”
Since its inception,...
Going by the official statistics, Yrf YouTube Channel ranks 1st in India, in the Film & Animation Category for most number of channel video views and channel subscribers.
Speaking on the feat, Anand Gurnani, Vice President (Digital), “YouTube is a dynamic platform and requires immense perseverance and data analysis to ensure we reach the right audience mix. We place a lot of focus on YouTube trends, video optimization through tags, meta-data and annotations that go a long way in building the channel. YouTube has been one of the key channels of content dissemination for movie marketing and will continue to be for time to come.”
Since its inception,...
- 10/31/2014
- by Press Releases
- Bollyspice
Kill Dil, the much awaited movie of the year starring Ranveer Singh, Parineeti Chopra, Ali Zafar and Govinda has broken new ground on digital. Using the hashtag #WillKillFor, the individual character posters kicked in showcasing one unique trait of each one of them and tapped into their extensive fan base to connect with audiences.
The website www.killdil.com took this to the next level with a live twitter feed showcasing the number of tweets received and the top contenders. Fans felt active with every word they wrote, every hashtag they used. Within a span of 5 days, #WillKillFor saw 35 thousand plus tweets reaching over 3 million users and clocking around 50 thousand visits a day on the website.
But why stop at live tweet integration on websites… Yrf took it further to the next level and embedded these tweets into the film’s promotional banners. The digital media lead campaign for the...
The website www.killdil.com took this to the next level with a live twitter feed showcasing the number of tweets received and the top contenders. Fans felt active with every word they wrote, every hashtag they used. Within a span of 5 days, #WillKillFor saw 35 thousand plus tweets reaching over 3 million users and clocking around 50 thousand visits a day on the website.
But why stop at live tweet integration on websites… Yrf took it further to the next level and embedded these tweets into the film’s promotional banners. The digital media lead campaign for the...
- 9/29/2014
- by Press Releases
- Bollyspice
Yash Raj Films has certainly entertained generations with their heart-warming and enjoyable films. Recently, the Yash Raj Films’ (Yrf) YouTube Channel crossed a note-worthy landmark by achieving a Million subscribers. The banner has stayed ahead of its times, which plays a very pivotal role for the success they have achieved.
The Yrf YouTube channel has a diverse range of videos. The channel not only offers the latest Yrf trailers, song videos but also interactive content like contests, live events, audio juke box, lyrical videos, trivia videos, behind the scenes, and making of films/songsvideos that are also shared regularly among all its fans worldwide. The channel also has a vast gallery of videos of Yrf Classics. The videos are organized with a very systematic and simplified approach for easy and user-friendly viewing. These videos are cross promoted across Yrf’s social properties where fans are updated about all the latest...
The Yrf YouTube channel has a diverse range of videos. The channel not only offers the latest Yrf trailers, song videos but also interactive content like contests, live events, audio juke box, lyrical videos, trivia videos, behind the scenes, and making of films/songsvideos that are also shared regularly among all its fans worldwide. The channel also has a vast gallery of videos of Yrf Classics. The videos are organized with a very systematic and simplified approach for easy and user-friendly viewing. These videos are cross promoted across Yrf’s social properties where fans are updated about all the latest...
- 8/6/2013
- by Press Releases
- Bollyspice
It was a big day for Uday Chopra as he proudly showcased his brand new venture, Yomics with Abhishek Bachchan by his side. Uday Chopra hosted the launch event and introduced his vision for getting in to the comic space.
Uday highlighted the tagline of Yomics that is ‘Not Just for Kids’. His efforts to revive the Indian comic industry were visible as he spoke about his childhood passion for comics. Abhishek Bachchan was in the best of his wits while supporting his dear friend and also keeping the audiences entertained with his nerve wracking humor.
Yomics has kick started with 4 major comic series including Dhoom, Hum Tum, Ek Tha Tiger and a brand new character Daya Prochu, which incidentally is an anagram of Uday Chopra himself. In fact, his passion for comics has also driven him to write the scripts of two of the comic series including Dhoom and Daya Pronchu.
Uday highlighted the tagline of Yomics that is ‘Not Just for Kids’. His efforts to revive the Indian comic industry were visible as he spoke about his childhood passion for comics. Abhishek Bachchan was in the best of his wits while supporting his dear friend and also keeping the audiences entertained with his nerve wracking humor.
Yomics has kick started with 4 major comic series including Dhoom, Hum Tum, Ek Tha Tiger and a brand new character Daya Prochu, which incidentally is an anagram of Uday Chopra himself. In fact, his passion for comics has also driven him to write the scripts of two of the comic series including Dhoom and Daya Pronchu.
- 7/24/2012
- by Press Releases
- Bollyspice
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