As Coachella inches closer, K-Pop fans in Los Angeles will have the chance to visit a pair of pop-ups centered around their favorite artists. Among them is 82Valley, a Coachella-themed pop-up for K-Pop groups Ateez and Le Sserafim hosted by L.A.-based media company and store hello82.
Ateez, an eight-member boy group from South Korean entertainment company Kq Entertainment, will be the first K-Pop boy group to perform at Coachella. The five-member girl group Le Sserafim, formed by high-profile entertainment company Hybe’s subsidiary Source Music, will also be making its Coachella debut when the festival kicks off this weekend.
With a focus on both Ateez and Le Sserafim, the store is offering fans of the groups — collectively known as Atiny and Fearnot, respectively — the chance to connect with fellow fans and take part in Coachella-adjacent festivities without the trip to the desert.
“Even if you can’t go to the desert,...
Ateez, an eight-member boy group from South Korean entertainment company Kq Entertainment, will be the first K-Pop boy group to perform at Coachella. The five-member girl group Le Sserafim, formed by high-profile entertainment company Hybe’s subsidiary Source Music, will also be making its Coachella debut when the festival kicks off this weekend.
With a focus on both Ateez and Le Sserafim, the store is offering fans of the groups — collectively known as Atiny and Fearnot, respectively — the chance to connect with fellow fans and take part in Coachella-adjacent festivities without the trip to the desert.
“Even if you can’t go to the desert,...
- 4/11/2024
- by Nicole Fell
- The Hollywood Reporter - Movie News
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