The meme-friendly site is positioning itself as the the ultimate go-to for pop-music centered celebrity journalism--and aims to capitalize on the branded opportunities that come with that.
Popdust, the pop-music news site that debuted earlier this year, is--like a post-haircut Justin Bieber--on the verge of coming of age. Over the last 30 days, the site has garnered 350,000 unique visitors, and has formed new partnerships with AOL, MTV, CNN, Gawker, Vibe, Grammy.com, and others. A recent video of Britney Spears's dance styles over the years went extremely viral, ending up on Huffington Post, Jezebel, and even Business Insider.
The Internet is fairly glutted with pop-music sites, and sites for celebrity news, so a site like Popdust might at first glance seem superfluous. But to hear its founders tell it, there's a need for an authoritative voice where those two realms intersect--a Pitchfork for pop music, if you will. As David Wade,...
Popdust, the pop-music news site that debuted earlier this year, is--like a post-haircut Justin Bieber--on the verge of coming of age. Over the last 30 days, the site has garnered 350,000 unique visitors, and has formed new partnerships with AOL, MTV, CNN, Gawker, Vibe, Grammy.com, and others. A recent video of Britney Spears's dance styles over the years went extremely viral, ending up on Huffington Post, Jezebel, and even Business Insider.
The Internet is fairly glutted with pop-music sites, and sites for celebrity news, so a site like Popdust might at first glance seem superfluous. But to hear its founders tell it, there's a need for an authoritative voice where those two realms intersect--a Pitchfork for pop music, if you will. As David Wade,...
- 4/25/2011
- by David Zax
- Fast Company
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