Comment: Dan Tozer of law firm Harbottle & Lewis talks through five challenges facing Vr makers.
Faced with the ever-increasing prominence of virtual reality, many film-makers are now exploring potential moves into the new medium. But what are the potential legal pitfalls that any producer should be aware of? Ahead of next week’s Vr Creative Summit [book here] at London’s Picturehouse Central on December 6, Dan Tozer, who leads the commercial technology practice at law firm Harbottle & Lewis, provides some insight.
1. Rights clearances could be more complicated
“As with all productions, rights clearances are a significant factor, but creating virtual worlds may increase the task. Have you ensured that you have obtained the broad content, brand and image rights needed to create your immersive experience?
“The interactive nature of Vr experiences means that rights owners won’t necessarily be able to exercise the same degree of control (and approval) over the ways in which their rights are used...
Faced with the ever-increasing prominence of virtual reality, many film-makers are now exploring potential moves into the new medium. But what are the potential legal pitfalls that any producer should be aware of? Ahead of next week’s Vr Creative Summit [book here] at London’s Picturehouse Central on December 6, Dan Tozer, who leads the commercial technology practice at law firm Harbottle & Lewis, provides some insight.
1. Rights clearances could be more complicated
“As with all productions, rights clearances are a significant factor, but creating virtual worlds may increase the task. Have you ensured that you have obtained the broad content, brand and image rights needed to create your immersive experience?
“The interactive nature of Vr experiences means that rights owners won’t necessarily be able to exercise the same degree of control (and approval) over the ways in which their rights are used...
- 11/30/2016
- ScreenDaily
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