By John Consoli
FoxSports.com is making a serious run at Espn.com's online dominance by turning its web portal into a virtual cable channel, with hourly streaming of a live daily sports news report beginning Monday.
The strategy also reflects an aggressive effort to integrate televised and online content – at least as far as selling advertising is concerned.
Called Fox Sports Flash, the show will originate in Los Angeles and be anchored by sportswriter/sportscaster Barry LeBrock...
FoxSports.com is making a serious run at Espn.com's online dominance by turning its web portal into a virtual cable channel, with hourly streaming of a live daily sports news report beginning Monday.
The strategy also reflects an aggressive effort to integrate televised and online content – at least as far as selling advertising is concerned.
Called Fox Sports Flash, the show will originate in Los Angeles and be anchored by sportswriter/sportscaster Barry LeBrock...
- 5/10/2010
- by Josh Dickey
- The Wrap
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