Investindustrial plans to 'rejuvenate' a brand most famously associated with James Bond
An Italian investment firm with a track record of reviving ailing premium brands has injected £150m into cash-strapped Aston Martin for a stake in the firm behind James Bond's favourite car.
Private equity group Investindustrial saw off competition from the Indian motor group Mahindra & Mahindra to take a 37.5% stake that values the entire Midlands-based business at €940m (£757m). Investindustrial has a reputation for reinvigorating famous marques, having tripled its return on motorbike maker Ducati – which it sold to Volkswagen's Audi for $1.1bn this year.
The Italian firm said it planned to "rejuvenate" a brand whose most famous fan is James Bond; the British spy brought his vintage model out of retirement for the latest edition in the 007 franchise, Skyfall.
Andrea Bonomi, a scion of one of Italy's most powerful families and the head of Investindustrial, said he was...
An Italian investment firm with a track record of reviving ailing premium brands has injected £150m into cash-strapped Aston Martin for a stake in the firm behind James Bond's favourite car.
Private equity group Investindustrial saw off competition from the Indian motor group Mahindra & Mahindra to take a 37.5% stake that values the entire Midlands-based business at €940m (£757m). Investindustrial has a reputation for reinvigorating famous marques, having tripled its return on motorbike maker Ducati – which it sold to Volkswagen's Audi for $1.1bn this year.
The Italian firm said it planned to "rejuvenate" a brand whose most famous fan is James Bond; the British spy brought his vintage model out of retirement for the latest edition in the 007 franchise, Skyfall.
Andrea Bonomi, a scion of one of Italy's most powerful families and the head of Investindustrial, said he was...
- 12/8/2012
- by Dan Milmo
- The Guardian - Film News
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