John Rood, a former longtime exec at Disney and Warner Bros, is joining consulting and research firm Magid as Chief Brand & Communications Officer.
Reporting directly to CEO Brent Magid, Rood will oversee brand strategy, product marketing, corporate communications, sales support, and events. He will be based in Magid’s Los Angeles office, often working out of the company’s offices in New York and Minneapolis.
Across media and entertainment, consumer packaged goods, retail and travel, Magid advises a range of clients, providing them with market research and helping them with a range of strategic goals. The company has deep roots in the local television business, though it has branched out considerably in the decades since its founding in 1957.
Rood joins Magid from his own marketing consultancy, where he has advised media companies, tech start-ups, agencies, and non-profits on strategy and business development. Previously, he served as SVP – Marketing, Disney Channel...
Reporting directly to CEO Brent Magid, Rood will oversee brand strategy, product marketing, corporate communications, sales support, and events. He will be based in Magid’s Los Angeles office, often working out of the company’s offices in New York and Minneapolis.
Across media and entertainment, consumer packaged goods, retail and travel, Magid advises a range of clients, providing them with market research and helping them with a range of strategic goals. The company has deep roots in the local television business, though it has branched out considerably in the decades since its founding in 1957.
Rood joins Magid from his own marketing consultancy, where he has advised media companies, tech start-ups, agencies, and non-profits on strategy and business development. Previously, he served as SVP – Marketing, Disney Channel...
- 4/10/2024
- by Dade Hayes
- Deadline Film + TV
“Mistrivsel” is a Danish word that roughly translates as depression, and its use has proliferated in recent year, especially when talking about young people. Instead of asking why that is, Copenhagen-born director Camilla Magid decided to document how one institution is coming up with alternative remedies for that dark state of mind. “Fighting Demons With Dragons” follows three students at Østerskov Boarding School in Northern Denmark, one of the few places using live action role play (Larp) as an educational method.
“Looking back, almost everything I’ve ever made has always been about the outsider figure,” says Magid, speaking with Variety ahead of the film’s world premiere in Thessaloniki Documentary Festival’s Newcomers Competition. She sees the longing to belong as a universal theme underpinning her previous works, even more politically so in “Land of the Free,” a documentary about former prisoners after their release, which won the Nordic...
“Looking back, almost everything I’ve ever made has always been about the outsider figure,” says Magid, speaking with Variety ahead of the film’s world premiere in Thessaloniki Documentary Festival’s Newcomers Competition. She sees the longing to belong as a universal theme underpinning her previous works, even more politically so in “Land of the Free,” a documentary about former prisoners after their release, which won the Nordic...
- 3/11/2024
- by Savina Petkova
- Variety Film + TV
Are you a Hyper streamer or a Mainstreamer, er, streamer? According to marketing consultancy Magid and its SubScape study, one of six labels can predict your streaming-subscriptions behavior.
The study also found that not all churn (subscribers canceling a service) is created equally. As a matter of fact, “not all churn is bad,” the company concluded.
From January to October, the top 20 streaming services lost an average of 8 percent of existing subscribers each month, per SubScape. Well, guess what? They also gained 8 percent of new subscribers each month, making for a net-zero average.
What goes around comes around, and the streamers who best understand that can leverage it into “a competitive advantage,” the Magid results read. What it now calls “strategic churn” can lead to “increased market share and profitability.”
As a matter of fact, churn isn’t even the key metric here. Streamers should all be paying attention, primarily,...
The study also found that not all churn (subscribers canceling a service) is created equally. As a matter of fact, “not all churn is bad,” the company concluded.
From January to October, the top 20 streaming services lost an average of 8 percent of existing subscribers each month, per SubScape. Well, guess what? They also gained 8 percent of new subscribers each month, making for a net-zero average.
What goes around comes around, and the streamers who best understand that can leverage it into “a competitive advantage,” the Magid results read. What it now calls “strategic churn” can lead to “increased market share and profitability.”
As a matter of fact, churn isn’t even the key metric here. Streamers should all be paying attention, primarily,...
- 12/1/2023
- by Tony Maglio
- Indiewire
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