Next time you pause a YouTube video you’re watching on a TV screen, you might see something new pop up: an ad. Pause-vertising is already in use by streamers like Hulu, Peacock, and Max, and now YouTube–which recently beat all those services and became the first streamer to gobble up 10% of TV watch time–is giving the format its own try, with the full power of Google‘s ad targeting.
YouTube first announced it would try pause ads at Brandcast 2023, and brought them up again at Brandcast 2024. We were at both events, and can confirm the format was well-received by marketing and industry attendees, with raucous rounds of applause.
But how’s it going to be received by users, now that it’s rolling out?
Well, people almost never like having to see more ads, so the initial responses on Reddit and X are lukewarm at best. But pause ads,...
YouTube first announced it would try pause ads at Brandcast 2023, and brought them up again at Brandcast 2024. We were at both events, and can confirm the format was well-received by marketing and industry attendees, with raucous rounds of applause.
But how’s it going to be received by users, now that it’s rolling out?
Well, people almost never like having to see more ads, so the initial responses on Reddit and X are lukewarm at best. But pause ads,...
- 9/12/2024
- by James Hale
- Tubefilter.com
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