Start a senseless and unprovoked war and the world will react in big and small ways. As world leaders sanctioned Russia and everyday people protested worldwide its invasion of Ukraine, other sectors pondered how to distance themselves from the conflict via… banning products and changing brand names boasting even the loosest of connections to the country.
The solution, for at least one business, was to abandon the name altogether. Remember, back in 2003, when the U.S. renamed “French fries” “Freedom fries” after that country declined to support the war in Iraq?...
The solution, for at least one business, was to abandon the name altogether. Remember, back in 2003, when the U.S. renamed “French fries” “Freedom fries” after that country declined to support the war in Iraq?...
- 3/1/2022
- by Althea Legaspi and Jon Blistein
- Rollingstone.com
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