Most famous for his role of "Circle Researcher Rory Tate" in a series
of Reese Peanut Butter Cup commercials which ran from 1990 until his
tragic death in 1995. The commercials were a cult hit across Canada.
Namesake of the "Tim Sims Encouragement Fund Award", an award given
annually since 1996 to Canada's best new comic performer. He had been a
great supporter of new comedy talent on the Toronto scene.