While the pandemic may have brought a temporary halt to programming pipelines, children’s broadcasters are using the opportunity to scope out the acquisitions market as well as applying strategies to entice tweens and teens back to their streaming platforms.
During Tuesday morning’s Mipcom Warm Up briefing on kids programming, BBC Children’s head of independent animation and acquisitions, Sarah Muller, admitted she was in the “unusual position” of being able to go on an international buying spree.
“I was able to go out and source content that we might not have bought in the normal course of events, because our schedule is normally so full,” she said.
Speaking to the session’s moderator, former Channel 4 commissioner-turned-consultant Sarah Baynes, Muller said that series acquisitions have included Australian broadcaster ABC’s four-part drama “First Day” which tells the story of a young transgender girl starting her first day at a new school.
During Tuesday morning’s Mipcom Warm Up briefing on kids programming, BBC Children’s head of independent animation and acquisitions, Sarah Muller, admitted she was in the “unusual position” of being able to go on an international buying spree.
“I was able to go out and source content that we might not have bought in the normal course of events, because our schedule is normally so full,” she said.
Speaking to the session’s moderator, former Channel 4 commissioner-turned-consultant Sarah Baynes, Muller said that series acquisitions have included Australian broadcaster ABC’s four-part drama “First Day” which tells the story of a young transgender girl starting her first day at a new school.
- 10/7/2020
- by Ann-Marie Corvin
- Variety Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.