It was either, depending on how you looked at it, a great blessing or a growing problem: Def Jam had way too many rappers on its hands. In a single year, the record label had gone on a mad signing spree for one young act after another, prompted by streaming’s growing revenue and the public’s hypothetically untapped appetite for hip-hop. At the end of 2018, Def Jam had around two dozen fresh faces on its roster — from artists with burgeoning loyalty clubs to brash 17-year-olds newly plucked from SoundCloud...
- 3/8/2019
- by Amy X. Wang
- Rollingstone.com
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