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The creative boundaries offered by music videos are expansive and offer endless scope for innovation so when Director Leo Gorenshtein was asked to direct the promo for the Russian rap group 3H Company, he wasted no time in creating a bizarre surreal world which embeds concepts far larger than its running time. A filmmaker recognised for the commercial content he creates for well known brands, his passion for breaking the mould and desire to explore multiple genres simultaneously shine through in Adequately. Taking advantage of the full creative licence he was provided with, Gorenshtein has produced a stunning video with an embedded message of resilience, rebellion and anarchy. We spoke to the Tel Aviv based director about his love of exploring the possibilities and challenges of single shot blocking and why he feels the need to question that which the majority of us are guilty of merely accepting.
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- 5/4/2022
- by Sarah Smith
- Directors Notes
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