More and more people are watching live-entertainment television shows while simultaneously interacting with the content on mobile devices. But could 'second-screen' viewing also work for documentaries?
With the adoption of tablets and smartphones, watching TV has become something audiences participate in rather than just sit back and watch.
According to former Channel 4 executive Matt Locke, founder of multiplatform producer Storythings, some 60% of UK viewers now have a laptop or tablet computer running while they are watching television and are very often commenting on the show unfolding. "There has been a big consumer uptake of tablets and iPhones; we started noticing people talking about shows while watching them," says Locke.
Given this boom in so-called "second screen" viewing, there are some cutting-edge television creatives in the industry who predict that the traditional TV set in the corner of the lounge is in danger of turning into the second screen. "Tablets...
With the adoption of tablets and smartphones, watching TV has become something audiences participate in rather than just sit back and watch.
According to former Channel 4 executive Matt Locke, founder of multiplatform producer Storythings, some 60% of UK viewers now have a laptop or tablet computer running while they are watching television and are very often commenting on the show unfolding. "There has been a big consumer uptake of tablets and iPhones; we started noticing people talking about shows while watching them," says Locke.
Given this boom in so-called "second screen" viewing, there are some cutting-edge television creatives in the industry who predict that the traditional TV set in the corner of the lounge is in danger of turning into the second screen. "Tablets...
- 6/10/2012
- The Guardian - Film News
The BBC launched its global iPlayer app in 11 western European markets in July last year, and has since expanded the service into Scandinavia and Australia. Although the platform is exclusive to iOS devices while in its pilot phase, the broadcaster's programming has been causing quite a stir overseas. Subscribers worldwide can stream or download an extensive on-demand archive of content that comprises everything from Doctor Who to episodes of the classic Fawlty Towers.
Digital Spy caught up with global BBC iPlayer general manager Matthew Littleford at this year's BBC Worldwide Showcase to discuss the challenges of creating a subscription-based version of the platform, and his plans for taking it forward. How has the global version of iPlayer been performing since its launch?
"Really well actually. We set ourselves a whole host of key performance (more)...
Digital Spy caught up with global BBC iPlayer general manager Matthew Littleford at this year's BBC Worldwide Showcase to discuss the challenges of creating a subscription-based version of the platform, and his plans for taking it forward. How has the global version of iPlayer been performing since its launch?
"Really well actually. We set ourselves a whole host of key performance (more)...
- 3/12/2012
- by By Mark Langshaw
- Digital Spy
Australia is the largest overseas market for the global BBC iPlayer and accounts for one-fifth of the digital player's global revenue, according to the BBC Worldwide.
The general manager for BBC Worldwide.s global BBC iPlayer, Matthew Littleford, told an audience at the Australian Broadcasting Summit that conversions to the paid iPlayer service are higher here than anywhere else in the world.
"It clearly shows how a VOD service can quickly optimize itself to different territories by simply listening to its viewers," he said. "Editorial decisions are already being made on a whole range of completely measurable new insight gained directly from existing viewer interaction and localised for each territory."
Littleford revealed that 13 per cent of consumers accessed the app on multiple devices and 7 per cent solely used iPhones and iPods to view content. On average, Australian subscribers to the iPlayer watched 4.2 shows a week.
The BBC iPlayer was launched...
The general manager for BBC Worldwide.s global BBC iPlayer, Matthew Littleford, told an audience at the Australian Broadcasting Summit that conversions to the paid iPlayer service are higher here than anywhere else in the world.
"It clearly shows how a VOD service can quickly optimize itself to different territories by simply listening to its viewers," he said. "Editorial decisions are already being made on a whole range of completely measurable new insight gained directly from existing viewer interaction and localised for each territory."
Littleford revealed that 13 per cent of consumers accessed the app on multiple devices and 7 per cent solely used iPhones and iPods to view content. On average, Australian subscribers to the iPlayer watched 4.2 shows a week.
The BBC iPlayer was launched...
- 2/23/2012
- by Emily Freestone
- IF.com.au
Australia is the largest overseas market for the global BBC iPlayer and accounts for one-fifth of the digital player's global revenue, according to the BBC Worldwide. The general manager for BBC Worldwide.s global BBC iPlayer, Matthew Littleford, told an audience at the Australian Broadcasting Summit that conversions to the paid iPlayer service are higher here than anywhere else in the world. "It clearly shows how a VOD service can quickly optimize itself to different territories by simply listening to its viewers," he said. "Editorial decisions are already being made on a whole range of completely measurable new insight gained directly from existing viewer interaction and localised for each territory." Littleford revealed that 13 per cent of consumers...
- 2/23/2012
- by Emily Freestone
- IF.com.au
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