When it comes to ad blockers, YouTube is putting its money where its mouth is. The video platform’s crackdown on browser extensions that bypass pre-roll ads has had huge ramifications, with some ad blockers seeing as many as 50,000 uninstalls in a single day.
YouTube’s ad blocker crackdown has been in the works for months. In May, some users started seeing a message that reads “ad blockers are not allowed on YouTube.” The message blocks access to videos until the offending users whitelist YouTube in their ad blocker preferences or subscribe to YouTube Premium, which removes pre-roll ads but costs $12.99 per month.
A month later, YouTube confirmed that it was running a “small experiment” to crack down on ad blockers. That experiment has since evolved into a site-wide initiative. YouTube communications manager Christopher Lawton told The Verge that the platform has “launched a global effort” to combat the “use of ad blockers.
YouTube’s ad blocker crackdown has been in the works for months. In May, some users started seeing a message that reads “ad blockers are not allowed on YouTube.” The message blocks access to videos until the offending users whitelist YouTube in their ad blocker preferences or subscribe to YouTube Premium, which removes pre-roll ads but costs $12.99 per month.
A month later, YouTube confirmed that it was running a “small experiment” to crack down on ad blockers. That experiment has since evolved into a site-wide initiative. YouTube communications manager Christopher Lawton told The Verge that the platform has “launched a global effort” to combat the “use of ad blockers.
- 11/3/2023
- by Sam Gutelle
- Tubefilter.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.