Hanesbrands embarks on an Everest expedition to test its R&D team.
Just 422 people climbed Mount Everest in 2008. That's a blip of a market for a $4 billion sportswear company, so why is Hanesbrands outfitting mountaineer Jamie Clarke for his planned April trek? For the same reason Clarke is hiking Everest: to push the boundaries. Its R&D team has developed a Super Suit that exceeds down's warmth and is just 3 mm thick (versus 40 mm for an Everest-grade down coat). Now comes the challenge. "We have to bring the technology to our brand," says Charlie Stack, Hanesbrands's Everest project manager. And then to athletes everywhere.
New
To prevent sores, no Seam (1) overlaps with another in any of the suit's five layers. The design will be incorporated into Hanes's consumer lines this fall.
The seamless Base Layer (2) is knit to cater to the body's needs, such as dense construction in the chest for extra warmth.
Just 422 people climbed Mount Everest in 2008. That's a blip of a market for a $4 billion sportswear company, so why is Hanesbrands outfitting mountaineer Jamie Clarke for his planned April trek? For the same reason Clarke is hiking Everest: to push the boundaries. Its R&D team has developed a Super Suit that exceeds down's warmth and is just 3 mm thick (versus 40 mm for an Everest-grade down coat). Now comes the challenge. "We have to bring the technology to our brand," says Charlie Stack, Hanesbrands's Everest project manager. And then to athletes everywhere.
New
To prevent sores, no Seam (1) overlaps with another in any of the suit's five layers. The design will be incorporated into Hanes's consumer lines this fall.
The seamless Base Layer (2) is knit to cater to the body's needs, such as dense construction in the chest for extra warmth.
- 1/20/2010
- by Stephanie Schomer
- Fast Company
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