CAA has hired Silicon Valley media executive Joanna Popper to serve as its Chief Metaverse Officer. Popper will be responsible for establishing and executing the go-to-market strategy and core business priorities for CAA and its clients within the Metaverse.
Popper will lead a dedicated team of Metaverse-focused executives, and will work closely with Alexandra Shannon, CAA’s Head of Strategic Development, and CAA Executive Adam Friedman, who guides the efforts of a cross-departmental team of agents working across the Nft landscape.
“CAA has always been at the forefront of charting new and emerging business opportunities for our clients. At this pivotal time in our industry, the metaverse will be impactful to shifts in content creation, distribution, and community engagement that drive significant opportunity for our clients,” said Jim Burtson, President, CAA, in a statement. “We are thrilled to welcome Joanna to CAA, as her knowledge, insights, relationships, and business building...
Popper will lead a dedicated team of Metaverse-focused executives, and will work closely with Alexandra Shannon, CAA’s Head of Strategic Development, and CAA Executive Adam Friedman, who guides the efforts of a cross-departmental team of agents working across the Nft landscape.
“CAA has always been at the forefront of charting new and emerging business opportunities for our clients. At this pivotal time in our industry, the metaverse will be impactful to shifts in content creation, distribution, and community engagement that drive significant opportunity for our clients,” said Jim Burtson, President, CAA, in a statement. “We are thrilled to welcome Joanna to CAA, as her knowledge, insights, relationships, and business building...
- 8/4/2022
- by Lynette Rice
- Deadline Film + TV
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