Experienced professional with a demonstrated history of working in the motion pictures and film industry. Skilled in Content Marketing, Strategic Brand Positioning, Media Relations and Storytelling. A strong marketing professional with background in PR and Communications, Ritika has been part of pathbreaking marketing & communications campaigns around releases in Indian cinema ranging from Bollywood blockbusters like Badhaai Ho and Bajirao Mastani to movies that travelled globally like Oscar shortlisted short film Bittu and India's official entry to Oscars 2021, Jallikattu. In a short span of her young career, she has garnered varied experience of content marketing and communication strategy across various formats of films from like shorts, features and documentaries.