Matthias Aumann
The right positioning does it
Matthias Aumann started his gardening and landscaping company at the age of 23. Today he is 31 and employs more than 100 people in his two companies - the aumann:grün AG and the Mission Mittelstand GmbH. In an interview, the entrepreneur reveals how this rapid growth was possible and what positioning and marketing strategies are behind it.
In addition, Aumann talks about the importance of a clear corporate philosophy and why everyone from boss to employee has to identify with the values. If you'd like to find out more about it, just listen right in!
Matthias Aumann started his gardening and landscaping company at the age of 23. Today he is 31 and employs more than 100 people in his two companies - the aumann:grün AG and the Mission Mittelstand GmbH. In an interview, the entrepreneur reveals how this rapid growth was possible and what positioning and marketing strategies are behind it.
In addition, Aumann talks about the importance of a clear corporate philosophy and why everyone from boss to employee has to identify with the values. If you'd like to find out more about it, just listen right in!