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TikTok star Khaby Lame is getting some high fashion shine.
Lame, the second most-followed creator on TikTok (after Charli D'Amelio) with 130 million fans, has partnered with Hugo Boss to star in a campaign surrounding its re-brand, and will also co-design a capsule collection with the storied fashion label as part of a multi-year deal.
Lame will appear in the campaign alongside Hailey Bieber, Kendall Jenner, model Joan Smalls, South Korean actor Lee Min-ho, raper Future, boxer Anthony Joshua, tennis pro Matteo Berrettini, and German runner Alica Schmidt, according to The Hollywood Reporter.
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Lame, the second most-followed creator on TikTok (after Charli D'Amelio) with 130 million fans, has partnered with Hugo Boss to star in a campaign surrounding its re-brand, and will also co-design a capsule collection with the storied fashion label as part of a multi-year deal.
Lame will appear in the campaign alongside Hailey Bieber, Kendall Jenner, model Joan Smalls, South Korean actor Lee Min-ho, raper Future, boxer Anthony Joshua, tennis pro Matteo Berrettini, and German runner Alica Schmidt, according to The Hollywood Reporter.
Visit Tubefilter for more great stories.
- 1/27/2022
- by Geoff Weiss
- Tubefilter.com
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