Miami — In hallowed tradition, Brazilian TV giant Globo unveiled its Natpe line-up on the first day of the Miami trade fair.
With scripted and non-scripted promos playing to a thundering soundtrack Jerry Bruckheimer would have been proud of, this was, as ever for Globo, a polished and powerful presentation. But it also said much about where Globo is going. Five takes from the Jan. 22 Natpe presentation.
1. Globo Moves
In explanations of strategy, from CEO Carlos Henrique Schroder onwards, and the presentation’s motto- “Let’s Move Together” – Globo, by its own admission, is evolving in industry terms. Some indicators:
*Globo is reaching out to international partners for production and distribution, linking to Spain’s Atresmedia Internacional, for Latin American pay TV distribution, for example, and to Telemundo Intl Studios for a Spanish-language reversion of its eight-hour original drama “Doomed” (“Amores robados”).
*The Brazilian TV giant is reaching out to international in general.
With scripted and non-scripted promos playing to a thundering soundtrack Jerry Bruckheimer would have been proud of, this was, as ever for Globo, a polished and powerful presentation. But it also said much about where Globo is going. Five takes from the Jan. 22 Natpe presentation.
1. Globo Moves
In explanations of strategy, from CEO Carlos Henrique Schroder onwards, and the presentation’s motto- “Let’s Move Together” – Globo, by its own admission, is evolving in industry terms. Some indicators:
*Globo is reaching out to international partners for production and distribution, linking to Spain’s Atresmedia Internacional, for Latin American pay TV distribution, for example, and to Telemundo Intl Studios for a Spanish-language reversion of its eight-hour original drama “Doomed” (“Amores robados”).
*The Brazilian TV giant is reaching out to international in general.
- 1/22/2019
- by John Hopewell
- Variety Film + TV
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