The new deal will keep CBS the exclusive television home of Pbr events until 2030.
CBS is ready to saddle up for the long term once again. Pbr (Professional Bull Riders) has announced a new broadcasting deal with CBS and Dr. Phil’s Merit Street Television which will see Pbr events say goodbye to tape delays in favor of live windows on weekends, and will keep CBS as a partner of the Pbr until 2030. The deal will provide the most live coverage the sport has ever seen, and fans will have even more reasons to watch as CBS and Merit will surround live events with shoulder programming for the first time, demonstrating the value of Pbr and proving once again that sports leagues still see the value in over-the-air channels.
Key Details: Pbr will get consistent live broadcasting windows on Fridays, Saturdays, and Sundays in the new deal. Pre- and post-event...
CBS is ready to saddle up for the long term once again. Pbr (Professional Bull Riders) has announced a new broadcasting deal with CBS and Dr. Phil’s Merit Street Television which will see Pbr events say goodbye to tape delays in favor of live windows on weekends, and will keep CBS as a partner of the Pbr until 2030. The deal will provide the most live coverage the sport has ever seen, and fans will have even more reasons to watch as CBS and Merit will surround live events with shoulder programming for the first time, demonstrating the value of Pbr and proving once again that sports leagues still see the value in over-the-air channels.
Key Details: Pbr will get consistent live broadcasting windows on Fridays, Saturdays, and Sundays in the new deal. Pre- and post-event...
- 5/17/2024
- by David Satin
- The Streamable
Even Dr. Phil is getting in on TV’s frenzied battle for sports rights.
The daytime mainstay has long been known for doling out common-sense advice without any bull. Now that’s about to change.
Starting in July, a significant chunk of Professional Bull Riders events will be seen on Merit Street Media, the TV outlet launched earlier this year by Phil McGraw, who had previously hosted the syndicated “Dr. Phil” program between 2002 and 2023. As part of a new four-year deal, McGraw’s Merit Street will carry Pbr Teams events; the full schedule for Pbr Unleash The Beast, the sport’s individual competition series; and 50 episodes of “Pbr Now” a news, information, and analysis program.
“I think we’ll bring viewers to bull riding, and I think bull riding will bring viewers to us,” says McGraw in an interview.
CBS, meanwhile, which has broadcast Pbr events since 2012, has extended its...
The daytime mainstay has long been known for doling out common-sense advice without any bull. Now that’s about to change.
Starting in July, a significant chunk of Professional Bull Riders events will be seen on Merit Street Media, the TV outlet launched earlier this year by Phil McGraw, who had previously hosted the syndicated “Dr. Phil” program between 2002 and 2023. As part of a new four-year deal, McGraw’s Merit Street will carry Pbr Teams events; the full schedule for Pbr Unleash The Beast, the sport’s individual competition series; and 50 episodes of “Pbr Now” a news, information, and analysis program.
“I think we’ll bring viewers to bull riding, and I think bull riding will bring viewers to us,” says McGraw in an interview.
CBS, meanwhile, which has broadcast Pbr events since 2012, has extended its...
- 5/17/2024
- by Brian Steinberg
- Variety Film + TV
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