Paul Bogaards, whose departure from Alfred A. Knopf earlier this month brought a close to his 32-year career as a publicity and marketing exec at the publishing house, is already on to the next chapter: Bogaards announced today the launch of his new company, Bogaards Public Relations LLC.
Clients already lined up include authors Robert Caro, Dani Shapiro and Clémence Michallon, The Joan Didion Estate and The Sonny Mehta Fellowships in Creative Writing.
In an email to colleagues today, Bogaards describes the model for the new company as “a long runway business, not a quick fix shop.”
“If you are looking for someone to book a tour – that’s not us,” he writes. “Think of us as project managers – with you, your work, or your company as the project. Our mission is to help writers broaden their readership through careful analysis of their work and by developing long arc campaigns for their books and identities.
Clients already lined up include authors Robert Caro, Dani Shapiro and Clémence Michallon, The Joan Didion Estate and The Sonny Mehta Fellowships in Creative Writing.
In an email to colleagues today, Bogaards describes the model for the new company as “a long runway business, not a quick fix shop.”
“If you are looking for someone to book a tour – that’s not us,” he writes. “Think of us as project managers – with you, your work, or your company as the project. Our mission is to help writers broaden their readership through careful analysis of their work and by developing long arc campaigns for their books and identities.
- 1/13/2022
- by Greg Evans
- Deadline Film + TV
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