As fashion companies descend on Los Angles for Oscar Week — to throw cocktail parties and mount brand activations — Prada is offering something different.
For the next two nights, the Italian luxury house has paired with German artist Carsten Höller to create an ephemeral nightclub located inside a massive warehouse in downtown Los Angeles.
Dubbed The Double Club Los Angeles, Prada’s pop-up runs for two nights (March 7 and 8) as a private installation-slash-club before opening to the public on March 9 and 10 (Oscars day).
Inside the cavernous space, there are multiple bars, a large brightly-lit central performance stage covered in multi-colored bulbs and three vintage amusement park rides including a carousel, a swing ride, and one called the Silver Streak that takes riders in circles at a fairly fast clip. The whole shebang is being presented in partnership with Luna Luna: Forgotten Fantasy, the vintage circa 1987 art amusement park featuring a Jean-Michel Basquiat Ferris wheel,...
For the next two nights, the Italian luxury house has paired with German artist Carsten Höller to create an ephemeral nightclub located inside a massive warehouse in downtown Los Angeles.
Dubbed The Double Club Los Angeles, Prada’s pop-up runs for two nights (March 7 and 8) as a private installation-slash-club before opening to the public on March 9 and 10 (Oscars day).
Inside the cavernous space, there are multiple bars, a large brightly-lit central performance stage covered in multi-colored bulbs and three vintage amusement park rides including a carousel, a swing ride, and one called the Silver Streak that takes riders in circles at a fairly fast clip. The whole shebang is being presented in partnership with Luna Luna: Forgotten Fantasy, the vintage circa 1987 art amusement park featuring a Jean-Michel Basquiat Ferris wheel,...
- 3/8/2024
- by Degen Pener
- The Hollywood Reporter - Movie News
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