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Netflix will add five new executives to advertising team as the streamer prepares to launch its ad-supported subscription tier on Nov. 3, a company spokesperson confirmed to The Hollywood Reporter.
Beginning on Nov. 14, the ad team — led by Jeremi Gorman, Netflix’s president of worldwide advertising — will include executives coming from Amazon, YouTube and TikTok, as well as additional poaches from Snap. Julie DeTraglia, most recently the global head of sports strategy and research at Amazon, will serve as vp ads measurement strategy.
At the senior director level, GroupM’s Adam Gerber — who has previously held executive roles at Essence and Disney/ABC Television Group — will join Netflix as senior director for client development. Julie Green, TikTok’s director of global business solutions, will become senior director for vertical sales, while Nicole Sabatini, the director of product marketing for YouTube’s ads marketing division,...
Netflix will add five new executives to advertising team as the streamer prepares to launch its ad-supported subscription tier on Nov. 3, a company spokesperson confirmed to The Hollywood Reporter.
Beginning on Nov. 14, the ad team — led by Jeremi Gorman, Netflix’s president of worldwide advertising — will include executives coming from Amazon, YouTube and TikTok, as well as additional poaches from Snap. Julie DeTraglia, most recently the global head of sports strategy and research at Amazon, will serve as vp ads measurement strategy.
At the senior director level, GroupM’s Adam Gerber — who has previously held executive roles at Essence and Disney/ABC Television Group — will join Netflix as senior director for client development. Julie Green, TikTok’s director of global business solutions, will become senior director for vertical sales, while Nicole Sabatini, the director of product marketing for YouTube’s ads marketing division,...
- 11/2/2022
- by J. Clara Chan
- The Hollywood Reporter - Movie News
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