As movie theaters across the country have shut down, one multiplex in Texas has found an inventive way to keep the projector rolling. The Evo Entertainment movie theater in Schertz, Texas, has converted its parking lot into a temporary drive-in theater, reports Forbes. The company painted the exterior wall of the movie theater with high-grain white paint that films can be projected on and they use Am/FM radios to broadcast the sound inside each vehicle. The decision to create a parking lot drive-in has worked like gangbusters. Since opening March 27, every screening has been sold out and all showtimes through April 3 remain booked.
“This is a difficult time for everyone, so we’ve made it our goal to find a way to spread positivity within our community while sharing in the responsibility of social distancing during the crisis,” Evo Entertainment Group CEO Mitchell Roberts said in a statement to Forbes.
“This is a difficult time for everyone, so we’ve made it our goal to find a way to spread positivity within our community while sharing in the responsibility of social distancing during the crisis,” Evo Entertainment Group CEO Mitchell Roberts said in a statement to Forbes.
- 4/1/2020
- by Zack Sharf
- Indiewire
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