Finally, some real numbers to assess the value of PVOD play for studios. And it’s a revelation.
Top executives from Universal recently spoke at length to the New York Times, stating that the studio grossed $1 billion in less than three years (starting in July 2020). That’s when it began placing most of its films on PVOD after their third weekend (after 31 days if one opens to over $50 million).
Theatrical box office is reported daily; judging actual VOD revenue, to put it charitably, is a crapshoot. Premium Video on Demand (usually $19.99 for a 48-hour rental) and VOD can only be judged by their relative position on charts from platforms like iTunes, Vudu, and Google Play.
At IndieWire, we convey PVOD performance from the charts those three platforms provide on a weekly basis, but they provide only rankings with inconsistent metrics.
Beyond the interesting details in the Times story, the figures...
Top executives from Universal recently spoke at length to the New York Times, stating that the studio grossed $1 billion in less than three years (starting in July 2020). That’s when it began placing most of its films on PVOD after their third weekend (after 31 days if one opens to over $50 million).
Theatrical box office is reported daily; judging actual VOD revenue, to put it charitably, is a crapshoot. Premium Video on Demand (usually $19.99 for a 48-hour rental) and VOD can only be judged by their relative position on charts from platforms like iTunes, Vudu, and Google Play.
At IndieWire, we convey PVOD performance from the charts those three platforms provide on a weekly basis, but they provide only rankings with inconsistent metrics.
Beyond the interesting details in the Times story, the figures...
- 6/9/2023
- by Tom Brueggemann
- Indiewire
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