Latino-owned Luz Films announced its launch just before the 2024 Sundance Film Festival, where its first film by first-time writer-director Alessandra Lacorazza Samudio, “In the Summers,” won the Grand Jury Prize in the U.S. Dramatic competition. However, co-founder Sergio Lira says that impressive start isn’t nearly enough.
“This is an amazing win right out of the gate, but one is not enough,” said Lira, who serves as co-ceo with fellow founder Lynette Coll. “This is an amazing achievement that we did this right off the bat, but it’s a lot of what we’ve been diligently, silently working towards, and we want to keep doing it.”
With a mission of producing Latino-focused prestige and elevated-genre film and TV, the Luz principals know they face unique challenges. Shows for Latino audiences are often the first to be canceled or purged from streaming services. There aren’t enough global Latino...
“This is an amazing win right out of the gate, but one is not enough,” said Lira, who serves as co-ceo with fellow founder Lynette Coll. “This is an amazing achievement that we did this right off the bat, but it’s a lot of what we’ve been diligently, silently working towards, and we want to keep doing it.”
With a mission of producing Latino-focused prestige and elevated-genre film and TV, the Luz principals know they face unique challenges. Shows for Latino audiences are often the first to be canceled or purged from streaming services. There aren’t enough global Latino...
- 2/6/2024
- by Brian Welk
- Indiewire
Exclusive: Sergio Lira, Lynette Coll and Cristobal Güell are launching Luz Films, a newly formed entertainment company founded with the mission of making Latino-focused prestige and elevated-genre content from diverse visionary creatives and producers in the film and TV space.
Lira and Coll will serve as co-CEOs while Guell will serve as CFO.
Through a collaborative community spirit, Luz Films will produce and co-finance projects from the Latino perspective for U.S. and global audiences. The company believes in mentoring and supporting projects from debut filmmakers and connecting them with veteran Latino creatives who can collaborate with these new voices behind the camera and on-screen.
‘While Latinos are one of the fastest-growing communities in the United States, representation for storytellers in the community lags behind other demographics,” the trio shared in an exclusive statement to Deadline. “Luz Films, named with purpose, embodies ‘light.’ Our mission is to illuminate opportunities. We...
Lira and Coll will serve as co-CEOs while Guell will serve as CFO.
Through a collaborative community spirit, Luz Films will produce and co-finance projects from the Latino perspective for U.S. and global audiences. The company believes in mentoring and supporting projects from debut filmmakers and connecting them with veteran Latino creatives who can collaborate with these new voices behind the camera and on-screen.
‘While Latinos are one of the fastest-growing communities in the United States, representation for storytellers in the community lags behind other demographics,” the trio shared in an exclusive statement to Deadline. “Luz Films, named with purpose, embodies ‘light.’ Our mission is to illuminate opportunities. We...
- 1/12/2024
- by Rosy Cordero
- Deadline Film + TV
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